Curated News
By: NewsRamp Editorial Staff
September 22, 2025
NPI's Evolution of Distribution™ Simplifies US Market Entry for Global Brands
TLDR
- Nutritional Products International provides international health brands a competitive edge by leveraging Mitch Gould's retail relationships to secure placement in major US retailers like Walmart and Target.
- NPI's Evolution of Distribution system methodically integrates FDA compliance, logistics, sales, and marketing into a streamlined process for launching products in the US market.
- NPI makes the world better by helping international health companies bring beneficial products to American consumers more efficiently and affordably through their comprehensive support system.
- Mitch Gould's company has visited nearly every major US retail headquarters and placed hundreds of products using their unique one-stop distribution model.
Impact - Why it Matters
This news matters because it addresses a critical challenge facing international health and wellness companies seeking to expand into the lucrative but complex U.S. market. The American retail landscape presents unique regulatory, logistical, and cultural barriers that can derail even established global brands. NPI's integrated approach significantly reduces the financial risk and operational complexity for companies attempting U.S. market entry, potentially bringing more diverse health products to American consumers while supporting international business growth. For consumers, this means greater access to innovative health and wellness products from around the world. For the retail industry, it represents a more efficient pathway for global product distribution that could lower costs and increase product variety on shelves.
Summary
Breaking into the competitive U.S. retail market presents significant challenges for international health and wellness brands, but Nutritional Products International (NPI) has established itself as the premier solution under the leadership of veteran retail expert Mitch Gould. Founded by Gould, NPI specializes in providing a comprehensive, cost-effective pathway for international companies to navigate the complexities of American retail distribution, regulatory compliance, and consumer marketing. The company's core innovation is the Evolution of Distribution™ model, which integrates every aspect of the market entry process into a single streamlined service.
NPI's comprehensive approach includes specialized regulatory expertise with an in-house food scientist experienced in FDA compliance, full logistics support handling overseas shipping and customs clearance through their Florida warehouse, and extensive sales capabilities leveraging Gould's decades-long relationships with major retailers like Costco, Walmart, Target, CVS, and Walgreens. Additionally, the company operates InHealth Media (IHM) as its marketing arm, offering digital, social media, influencer, and retail-focused campaigns that provide visibility without the high costs of traditional agencies. This turnkey solution has proven successful in placing hundreds of products across both physical retail shelves and online platforms throughout the United States.
The company's effectiveness stems from Gould's extensive experience visiting corporate headquarters of America's largest retailers, giving him unique insight into how these massive operations function. This knowledge allows NPI to guide international brands through the specific challenges of the U.S. market, from regulatory hurdles to retail placement strategies. For more information about their services, visit www.nutricompany.com and explore their marketing capabilities at www.inhealthmedia.com. Nutritional Products International has established itself as more than just a distributor—it's a strategic partner that understands what international companies need to succeed in the complex American retail landscape.
Source Statement
This curated news summary relied on content disributed by Newsworthy.ai. Read the original source here, NPI's Evolution of Distribution™ Simplifies US Market Entry for Global Brands
