Curated News
By: NewsRamp Editorial Staff
September 05, 2025
NPI Execs Attend ECRM Nutrition Session to Forge Retail Partnerships
TLDR
- NPI's attendance at ECRM provides brands a competitive edge by securing retail placements with major chains like Walmart and Amazon through proven distribution expertise.
- NPI uses its Evolution of Distribution platform to systematically handle FDA compliance, logistics, and sales for brands entering the US market through ECRM meetings.
- NPI's distribution model helps innovative health products reach consumers efficiently, improving access to wellness solutions and supporting better public health outcomes.
- NPI's founder helped launch Steven Seagal's Lightning Bolt Energy Drink and established Amazon's sports nutrition category with over 100 brands.
Impact - Why it Matters
This development matters because it showcases how established distribution networks are evolving to connect innovative health products with major retailers more efficiently. For consumers, this means faster access to new nutritional supplements and wellness products on store shelves and online platforms. For brands, especially international companies seeking U.S. market entry, NPI's turnkey approach through events like ECRM reduces barriers to market penetration, potentially leading to more diverse product offerings and competitive pricing in the growing $50+ billion health and wellness industry.
Summary
Nutritional Products International (NPI), a leading global brand management firm founded by retail distribution expert Mitch Gould, announced its executive team will attend the ECRM Vitamin, Weight Management & Sports Nutrition Session beginning September 8th at the PGA National Resort in Palm Beach Gardens, Florida. The event, organized by ECRM (Efficient Collaborative Retail Marketing), connects manufacturers with retail buyers through private one-on-one meetings designed to foster lasting business relationships and accelerate product placement in the competitive health and wellness market.
Mitch Gould brings over 35 years of retail distribution expertise, having worked with major retailers including Walmart, Costco, CVS, GNC, and Amazon, where he played a pivotal role in establishing the sports nutrition category in the early 2000s by placing more than 100 brands on Amazon's platform. Gould's career has also involved collaborations with celebrities and athletes such as Steven Seagal, Hulk Hogan, and Chuck Liddell, leveraging their reach to accelerate product launches like Seagal's Lightning Bolt Energy Drink that landed on Walmart and 7-Eleven shelves nationwide within a year.
NPI operates through Gould's proprietary "Evolution of Distribution" platform, a turnkey system that helps domestic and international brands launch or expand in the U.S. market by handling sales, marketing, logistics, and FDA compliance. The ECRM platform aligns perfectly with NPI's model, providing a focused setting to introduce innovative products directly to retail buyers while offering clients a proven path from concept to consumer through comprehensive support services.
Source Statement
This curated news summary relied on content disributed by Newsworthy.ai. Read the original source here, NPI Execs Attend ECRM Nutrition Session to Forge Retail Partnerships
