Novkim's Camellia Hat: A Fashion Tribute to Jeju's History and Hope

Novkim, the luxury fashion brand founded by Korean designer Minbeom Kim, has unveiled the Camellia Hat, a piece that serves as a poignant tribute to the victims of the Jeju 4.3 Incident and a call for peace. Inspired by the resilient camellia flower, a symbol of grief and hope, the hat merges Kim's Italian-trained craftsmanship with a deep connection to his Korean heritage. Kim, a graduate of the prestigious Istituto Marangoni, aims to blend emotional storytelling with wearable design, making meaningful fashion accessible to a wider audience. The Camellia Hat is not just an accessory but a symbol of peace, democracy, and remembrance, reflecting Novkim's commitment to designs that carry profound messages beyond aesthetics.

Since its inception in 2016, Novkim has distinguished itself with bold, unconventional designs that appeal to those who value artistic vision over trends. The introduction of the Camellia Hat marks a significant step in the brand's mission to intertwine cultural narratives with luxury fashion. By drawing on the history of Jeju and the universal themes of resilience and hope, Novkim invites wearers to engage with fashion on a deeper level, transforming everyday items into messengers of significant historical and emotional weight.