Nicolet Law & House of Harley-Davidson Partner to Protect Midwest Riders

Nicolet Law Accident & Injury Lawyers has solidified its commitment to motorcycle safety by becoming the Exclusive Personal Injury Partner for House of Harley-Davidson in Milwaukee, a strategic alliance that strengthens both organizations' long-term investment in protecting riders across the Midwest. This partnership, forged through the firm's specialized division Midwest Motorcycle Lawyers™, aims to meet the unique needs of injured motorcyclists and their families while supporting the communities where they live and ride. Led by Partner Drew Epperly, known as The Midwest's Motorcycle Lawyer™, this team provides comprehensive legal support for riders facing distinct risks on the road, complicated insurance and liability issues after a crash, and unfair bias that threatens their financial future.

The collaboration extends beyond legal services to active community engagement, as demonstrated by Nicolet Law's recent attendance and sponsorship of House of Harley's Chili Cookoff in Greenfield, an event that underscores the deep cultural connections between motorcycling, public safety, and philanthropy in southeast Wisconsin. Teams from multiple fire departments and firefighter organizations competed to raise funds for specialized training, equipment, and support services, highlighting how this partnership is rooted in local community values. The event, organized with Milwaukee Firefighter Charities and Local 215, drew participants from various communities and groups, including the Junior Fire Institute and the Axemen Motorcycle Club, showing how motorcycle culture intersects with broader community safety initiatives.

This expansion comes at a critical time when motorcycle crashes remain a serious concern throughout the Midwest, with alarming statistics revealing disproportionate risks for riders. In Iowa, motorcycle deaths made up 16% of statewide traffic fatalities in 2023 despite representing a small percentage of registered vehicles, while Wisconsin has seen over 1900 crashes annually between 2020 and 2024. Minnesota's official crash reports and annual motorcycle safety publications emphasize that riders remain overrepresented in serious and fatal crashes, and North Dakota's Vision Zero efforts highlight the importance of targeted strategies to reduce motorcycle injuries and fatalities. These statistics underscore the urgent need for specialized legal support and safety initiatives that address the unique vulnerabilities motorcyclists face on the road.

Midwest Motorcycle Lawyers™ operates on the principle that effective legal representation must be grounded in genuine understanding of motorcycle culture, with Drew Epperly bringing firsthand insight as a rider who has personally recovered from a crash. The team's work extends beyond courtroom advocacy to include attending dealership events, rallies, and community gatherings where they provide clear information about insurance coverage, common crash scenarios, and steps to protect riders' rights after collisions. This approach ensures that riders don't have to navigate complex legal and insurance systems alone, especially when injuries are serious and liability is contested. The partnership with House of Harley-Davidson represents a proactive effort to be present where riders gather and to build relationships with the communities and first responders who support them.