Curated News
By: NewsRamp Editorial Staff
December 30, 2025
Newsworthy.ai Redefines Press Releases with AI-Powered News Marketing in 2025
TLDR
- Newsworthy.ai's AI-powered press release distribution gives brands a competitive edge by transforming announcements into unique formats that boost visibility across search engines and AI systems.
- Newsworthy.ai uses AI to transform press releases into multiple unique formats, distributes them across expanded networks, and measures performance with eCPC metrics for systematic optimization.
- Newsworthy.ai helps brands build credibility and share information more effectively, improving access to reliable news in an increasingly fragmented digital landscape.
- Newsworthy.ai tripled its distribution endpoints in 2025 and launched the industry's first proprietary advertising network built specifically for press releases.
Impact - Why it Matters
This news matters because it highlights a fundamental shift in how businesses communicate in the digital age. As AI systems like search engines and chatbots increasingly curate information, traditional press release distribution is becoming obsolete. Newsworthy.ai's AI-driven approach addresses critical issues like duplicate content and poor discoverability that plague legacy models. For companies, this means press releases are no longer just announcements but strategic marketing assets that can improve organic visibility, build brand authority, and ensure they are referenced by AI systems—crucial for staying relevant in a fragmented media landscape. For consumers and professionals, it leads to more accurate, timely, and diverse information retrieval, as AI tools can access better-structured and trustworthy sources. Ultimately, this innovation impacts how news is distributed and consumed, making it essential for anyone involved in marketing, PR, or content strategy to understand these changes to maintain competitive advantage and credibility.
Summary
Newsworthy.ai, the AI-driven press release newswire, has released a comprehensive year-end recap highlighting its transformative 2025, marked by rapid innovation and industry-first advancements in AI-powered news distribution. Founded by PRWeb pioneer David McInnis and SaaS innovator Mark M. Willaman, the company has solidified its position as the most advanced and AI-forward press release newswire by applying artificial intelligence across the entire news lifecycle—from content creation and optimization to distribution, measurement, and long-term discoverability. Unlike traditional wires that syndicate identical copy, Newsworthy.ai uses AI to transform each press release into multiple unique, context-aware formats, improving visibility across search engines, AI-powered answers, and emerging content surfaces while supporting E-E-A-T alignment for better AI ingestion.
The company achieved significant growth in 2025 by tripling its distribution endpoints and expanding into targeted networks, including geographic-focused outlets and topical news networks covering areas like politics, nutrition, AI technology, and pharmaceuticals. A key development was the launch of the proprietary In-Focus Network, a collection of topic-specific vertical news websites that provide industry-aligned placements to strengthen relevance and authority. Additionally, Newsworthy.ai introduced major platform upgrades such as branded newsrooms, enhanced reporting with effective cost-per-click metrics, premium distribution options, and NewsCrafters.com, which bridges paid press releases with earned media through AI-assisted, human-curated content.
Leadership perspectives from David McInnis and Mark M. Willaman emphasize that AI has fundamentally changed how news is discovered and consumed, not just by people but by search engines and AI systems themselves. They position Newsworthy.ai as leading the shift from traditional press release distribution to true news marketing, offering brands a smarter, more measurable way to build visibility and long-term value. As the company looks ahead to 2026, it plans to continue expanding its AI capabilities, proprietary networks, and measurement tools, focusing on building durable, retrievable signals that help brands earn visibility in an AI-driven world, rather than promising instant inclusion. This approach redefines how brands turn news into lasting digital assets through its ecosystem, including NewsRamp.com, Burstable.news, and other platforms.
Source Statement
This curated news summary relied on content disributed by Newsworthy.ai. Read the original source here, Newsworthy.ai Redefines Press Releases with AI-Powered News Marketing in 2025
