Curated News
By: NewsRamp Editorial Staff
August 21, 2024
New Study Reveals 97% of Consumers Prefer Long-Form Content as Premium
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GithubTLDR
- Brands can access deeply engaged audiences through long-form premium content, driving strong business outcomes.
- The study, fielded by Vital Findings in May 2024, uncovers consumers’ definition of premium content and their sentiment towards the ads that appear within it.
- Advertising within long-form premium content makes it more affordable to view and elicits positive emotions, offering a leaned-in experience that forges deep personal connections.
- 97% of viewers consider long-form content to be the most premium, and 62% appreciate that brands advertising in it make it more affordable to view.
Impact - Why it Matters
This news matters because it highlights the importance of long-form content in advertising and the positive impact it has on consumer sentiment and purchasing behavior. It also provides insights for advertisers to better understand consumer preferences and engagement with premium content.
Summary
DIRECTV Advertising and Publicis Media released a study titled Premium, Defined: Long-Form Content Drives Ad Success, uncovering consumers’ definition of premium content and their sentiment towards the ads that appear within it. The research found that 97% of viewers consider long-form content to be the most premium, and that watching it elicits positive emotions. The report covers five distinct segments based on what ‘premium’ means to consumers.
Source Statement
This curated news summary relied on this press release disributed by News Direct. Read the source press release here, New Study Reveals 97% of Consumers Prefer Long-Form Content as Premium
