Curated News
By: NewsRamp Editorial Staff
September 30, 2025
Naoo Group Revenue Soars 10x After Kingfluencers Acquisition
TLDR
- Naoo Group's acquisition of Kingfluencers provides a competitive edge through expanded reach, customer network, and integration of profitable agency revenues for market dominance.
- Naoo Group's strategic growth combines Kingfluencers acquisition synergies with Gaia data lakehouse infrastructure to systematically develop AI products and expand commercial capabilities.
- Naoo Group's platform connects people through shared interests and authentic content, creating meaningful social interactions while rewarding user engagement for community benefit.
- Naoo Group acquired Kingfluencers with 3,800 creators and launched Gaia data lakehouse powering AI features like semantic search and People Matching technology.
Impact - Why it Matters
This development signals a major shift in the social media and influencer marketing landscape, where traditional platforms are increasingly integrating with specialized agencies to create comprehensive digital ecosystems. For businesses, this represents new opportunities for targeted marketing through combined platform technology and influencer networks. For content creators, it means enhanced monetization possibilities and access to sophisticated AI tools. The successful integration model demonstrated by naoo and Kingfluencers could set a precedent for future industry consolidation, potentially reshaping how brands approach digital marketing and how users interact with social platforms that reward engagement through systems like naoo's points and rewards program.
Summary
The naoo Group has reported explosive growth in the first half of 2025, with revenue skyrocketing to CHF 4.30 million compared to just CHF 0.42 million during the same period last year. This dramatic tenfold increase was primarily driven by the strategic acquisition of Kingfluencers, Switzerland's leading influencer agency with an impressive network of 3,800 creators and over 300 clients. The integration has brought stable, profitable agency revenues into the group structure while significantly expanding naoo's reach and customer network. Despite this revenue surge, the company reported negative EBITDA of CHF 1.61 million, which includes approximately CHF 0.9 million in extraordinary growth investments and integration costs related to the Kingfluencers acquisition.
Beyond the financial metrics, naoo has made significant technological advancements with the launch of Gaia, a central data lakehouse that serves as the foundation for their AI product suite. This infrastructure supports innovative applications including naooSense 2, semantic search capabilities, and People Matching technology. The company has also strengthened its leadership team by adding Gregor Doser, who brings 13 years of experience from Google Switzerland where he was instrumental in building YouTube Switzerland, and Philip Hofmann with over 15 years of sales and media expertise. The strategic combination of Kingfluencers' agency expertise with naoo's platform technology creates what the company describes as a unique market position in the social media landscape.
Looking ahead, naoo maintains a positive outlook for the full year 2025 and beyond, planning to continue its dynamic growth trajectory. The company has already seen successful joint initiatives with Kingfluencers, including the launch of naoo Mirror+, onboarding creators with over 3 million followers, and establishing the inaugural KING Awards to honor creativity and authenticity in social media. According to CFO & COO Karl Fleetwood, the first half of 2025 laid "an important strategic and operational foundation for the future," positioning naoo as "a leading, high-growth technology and media company in the long term." The complete half-year report is available on the naoo IR page for those seeking more detailed financial information.
Source Statement
This curated news summary relied on content disributed by NewMediaWire. Read the original source here, Naoo Group Revenue Soars 10x After Kingfluencers Acquisition
