Curated News
By: NewsRamp Editorial Staff
February 24, 2026

Nancy Clara's 'Step by Step' Guides Argentine Entrepreneurs to U.S. Market Success

Original Source

TLDR

  • Nancy Clara's book 'Step by Step' provides Argentine entrepreneurs with a strategic advantage for entering the fragmented U.S. market through proven sales team training and personal branding methods.
  • The book offers a systematic methodology for understanding segmented U.S. audiences, leveraging strategic institutions, and training sales teams, based on 25 years of the author's experience.
  • This guide bridges local Argentine talent with global markets, fostering economic reconfiguration and providing strategic security to entrepreneurs during Argentina's current economic transformation.
  • Nancy Clara reveals exclusive interviews with successful Argentines like Edgardo Defortuna and Guillermo Toffoni, showing how to dominate industries in the United States through perseverance and methodology.

Impact - Why it Matters

This news matters because it addresses a critical need for Argentine businesses during economic transformation, providing practical tools for international expansion when domestic opportunities may be limited. As Argentina undergoes economic reconfiguration, entrepreneurs require more than theory—they need actionable strategies for entering the world's largest economy. Nancy Clara's expertise bridges cultural and business divides, offering methodologies that could help Argentine companies create jobs, generate foreign revenue, and strengthen bilateral trade relations. For individual professionals, the focus on personal branding and sales team training provides career advancement opportunities in the global marketplace. The timing is particularly significant given increasing globalization and digital transformation, making cross-border business skills essential for economic resilience and growth.

Summary

In a significant development for Argentine entrepreneurs seeking international expansion, renowned political scientist and journalist Nancy Clara is launching her new book "Step by Step: Cómo hacer negocios con EE.UU." with a presentation at Buenos Aires' historic Palacio Balcarce on Thursday, February 26, 2026. The event, supported by NOTICIAS NEWSWIRE, will feature academic backing from engineer Raúl Racana and analytical insights from journalist Claudio Negrete Williams, creating a comprehensive discussion about bilateral relations and business opportunities in Argentina's current political climate. This gathering represents a crucial moment for business leaders looking to navigate the complex U.S. market during Argentina's economic reconfiguration.

Nancy Clara brings unparalleled authority to the subject with 25 years of U.S. residency, former directorship of the Argentine-American Chamber of Commerce, and consulting work for the Washington DC Foundation for Latin America. Her book distinguishes itself from traditional business manuals by focusing on two critical digital-era assets: sales team training and personal brand creation. Through exclusive interviews with successful Argentine leaders abroad—including real estate magnate Edgardo Defortuna of Fortune International Group, sports business expert Guillermo Toffoni of World Eleven, and industry leader Mario Graziano—Clara provides practical methodologies rather than theoretical concepts. As she emphasizes, Argentine entrepreneurs need fundamental tools providing legal and strategic security, making "Step by Step" the essential bridge between local talent and the global marketplace.

The book reveals five key insights for U.S. market success, debunking the myth of a single American market by explaining how to communicate effectively with fragmented audiences across different states. Clara emphasizes that personal branding precedes transactions in the U.S., where "who you are" matters more than "what you sell." She warns against the "self-made" approach without proper networks, detailing how to leverage consulates and strategic foundations that support entrepreneurs. By analyzing success stories like Defortuna and Toffoni, the book demonstrates that perseverance requires methodology, and crucially, that sales teams must be culturally acclimated—not just business owners. "Step by Step" is available at major Buenos Aires bookstores including Librería Paidós, Librería Huemul, and Librería Biblos, as well as globally through Amazon.com, offering Argentine businesses a systematic approach to conquering the challenging but rewarding U.S. market.

Source Statement

This curated news summary relied on content disributed by Noticias Newswire. Read the original source here, Nancy Clara's 'Step by Step' Guides Argentine Entrepreneurs to U.S. Market Success

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