Curated News
By: NewsRamp Editorial Staff
April 09, 2024
MyBundle Research Shows Bundling Streaming Credits with Broadband Reduces Churn by Up to 50%
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- Bundling streaming credits with broadband can reduce streaming service churn by up to 50%, giving a competitive advantage to broadband providers.
- MyBundle's research analyzed data from 300 subscribers, showing that bundling streaming credits with broadband reduces monthly churn rate for SVOD streaming services.
- MyBundle's Streaming Choice program can make the world a better place by increasing consumer satisfaction and potentially reducing monthly churn rates for streaming services by up to 50%.
- MyBundle's research shows that bundling streaming credits with broadband can potentially reduce monthly churn rate for SVOD streaming services by up to 50%.
Impact - Why it Matters
The research highlights the significant impact of bundling streaming credits with broadband on reducing the churn rate for SVOD streaming services. This has the potential to enhance customer satisfaction and retention, while also creating new growth opportunities for streaming services and broadband providers. Consumers are likely to benefit from a more seamless streaming experience with reduced churn rates and improved access to a variety of streaming services.
Summary
MyBundle's research data reveals that bundling streaming credits with broadband service can reduce the first-year monthly churn rate for SVOD streaming services by up to 50%, as compared to the industry average. The analysis examined streaming service purchase data from approximately 300 subscribers to Norvado’s 1 Gig fiber PickME Plan Internet broadband service. MyBundle Co-Founder and CEO, Jason Cohen, emphasized the potential game-changing impact of this finding on streaming services.
Source Statement
This curated news summary relied on this press release disributed by News Direct. Read the source press release here, MyBundle Research Shows Bundling Streaming Credits with Broadband Reduces Churn by Up to 50%
