Curated News
By: NewsRamp Editorial Staff
August 25, 2025

MWG Marketing VP to Share Budget Marketing Secrets at MJ Unpacked

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Original Source

TLDR

  • MWG Holdings' marketing VP shares high-ROI tactics at MJ Unpacked to help companies optimize budgets and achieve revenue targets in competitive markets.
  • The panel explores balancing brand awareness and performance marketing through strategic budget allocation and measurable tactics for sustained growth.
  • Community-driven cannabis companies like MWG Holdings foster local engagement while advancing industry standards through shared knowledge and innovation.
  • MWG Holdings' VP Nicole Hanratty joins industry leaders to discuss budget-friendly marketing strategies at the premier MJ Unpacked event in St. Louis.

Impact - Why it Matters

This news matters because it addresses a fundamental challenge facing the rapidly growing cannabis industry: how to effectively market products while operating under strict budget constraints and regulatory limitations. As cannabis companies navigate complex advertising restrictions and capital challenges, insights from successful marketers like Hanratty provide valuable roadmaps for sustainable growth. For consumers, this means better brand experiences and more innovative products as companies learn to market more effectively. For investors and industry professionals, these discussions highlight the maturation of cannabis marketing strategies beyond traditional approaches, signaling the industry's evolution toward mainstream business practices while maintaining its unique regulatory compliance requirements.

Summary

MWG Holdings Group, Inc., a leading California-based cannabis company with award-winning brands like Perfect Union, announced that its VP of Marketing Nicole Hanratty will be a featured panelist at MJ Unpacked, the premier national cannabis event exclusively for license holders and accredited investors. Hanratty will join industry leaders to discuss the critical challenge of balancing brand awareness and performance marketing under tight budget constraints, sharing insights from MWG's successful growth strategies that have driven a 32.2% year-over-year increase in transaction count and 26.7% revenue growth in the first half of 2025.

The panel, titled "Brand Awareness vs. Performance: Finding the Right Balance on a Budget," will explore how cannabis companies can deploy high-ROI tactics to meet revenue targets while cultivating brand affinity and managing cash flow in a constrained capital environment. Hanratty brings extensive experience from speaking at previous industry events and mainstream business forums, emphasizing the importance of laser-focused spending effectiveness through community outreach, creative campaigns, and strong PR even with limited budgets. MWG's diverse portfolio includes top brands like Blazy, 5G Pop, and Cap City, solidifying its position as an industry leader with nine retail locations across California.

For more information about the event and MWG's community-driven approach, readers can visit www.mjunpacked.com and perfect-union.com to learn about their award-winning operations and access their print magazine smish. at thesmishspot.com. The company's consistent performance and innovative marketing strategies demonstrate how purpose-driven cannabis businesses can achieve sustainable growth while maintaining financial discipline in a competitive market.

Source Statement

This curated news summary relied on content disributed by NewMediaWire. Read the original source here, MWG Marketing VP to Share Budget Marketing Secrets at MJ Unpacked

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