Curated News
By: NewsRamp Editorial Staff
July 15, 2025
Mullen Automotive to Rebrand as Bollinger Innovations, Eyes EV Market Expansion
TLDR
- Mullen Automotive rebrands as Bollinger Innovations, streamlining operations to enhance fiscal efficiency and advance its commercial EV lineup, offering a competitive edge in the EV market.
- Mullen Automotive consolidates under Bollinger Innovations, relocating commercial functions to Michigan and unifying divisions, aiming to reduce costs by over $35 million annually.
- Mullen Automotive's shift to Bollinger Innovations and focus on commercial EVs like the Bollinger B4 supports cleaner transportation, contributing to a greener future.
- Mullen Automotive unveils the Bollinger B4, a commercial EV with a 7,325-lb payload and 185-mile range, marking a significant step in electric vehicle innovation.
Impact - Why it Matters
This news is significant for investors, industry watchers, and potential customers in the electric vehicle market. Mullen Automotive's rebranding and operational consolidation under the Bollinger Innovations name signal a strategic pivot aimed at strengthening its position in the competitive EV sector. The company's focus on commercial EVs, coupled with significant cost-cutting measures and expansion of its dealer network, underscores its commitment to growth and innovation. For consumers and businesses, this means access to more efficient and environmentally friendly transportation options. For investors, it represents a potential opportunity to be part of a company that's positioning itself for future success in the rapidly evolving EV landscape.
Summary
Mullen Automotive Inc., an emerging player in the electric vehicle (EV) sector, is set to undergo a significant transformation by rebranding as Bollinger Innovations and changing its NASDAQ ticker symbol by August 15, 2025. This strategic move involves consolidating operations under the Bollinger brand, relocating commercial vehicle functions to Oak Park, Michigan, and merging sales, marketing, and service divisions. The company has already taken steps to streamline its operations, including reducing its workforce by 155 positions and cutting annual operating expenses by at least $35 million. These efforts are aimed at enhancing fiscal efficiency while advancing the development of its Class 1, 3, and 4 commercial EVs, such as the Mullen ONE and THREE, and the Bollinger B4, which features a 7,325-lb payload and a 185-mile range. Mullen Automotive's executives are optimistic about securing significant sales orders in the current fiscal quarter.
For more details, the full press release can be accessed here. Mullen Automotive, based in Southern California, is at the forefront of commercial EV manufacturing, with production facilities in Tunica, Mississippi, and Mishawaka, Indiana. The company has achieved several milestones, including IRS approval for federal EV tax credits and CARB and EPA certifications for its vehicles. With a growing commercial dealer network and Foreign Trade Zone status for its Tunica plant, Mullen is poised to make a substantial impact in the EV market. Visit www.MullenUSA.com for more information.
Source Statement
This curated news summary relied on content disributed by InvestorBrandNetwork (IBN). Read the original source here, Mullen Automotive to Rebrand as Bollinger Innovations, Eyes EV Market Expansion
