Curated News
By: NewsRamp Editorial Staff
November 10, 2025

MTP & KD Global Launch Integrated Solution for European SMEs Entering North America

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TLDR

  • Meet The People's alliance with KD Global USA gives European SMEs a competitive edge by providing complete market entry solutions that reduce costs and accelerate North American expansion.
  • The partnership systematically combines KD Global's import management and logistics with MTP's creative, e-commerce, and performance marketing to create an integrated operational framework for market entry.
  • This collaboration helps European small businesses successfully expand internationally, creating economic opportunities and fostering cross-cultural business relationships between Europe and North America.
  • European DNA meets American expertise as this partnership navigates everything from FDA compliance to Amazon algorithms for seamless market entry.

Impact - Why it Matters

This partnership fundamentally changes how European small and mid-sized businesses can approach North American market entry by eliminating the traditional barriers that have prevented many from successfully expanding internationally. For European companies, it means they can now access a complete market entry solution that combines operational infrastructure with marketing expertise, reducing the massive upfront costs and operational risks that typically accompany international expansion. For the broader business ecosystem, this represents a significant democratization of global market access, enabling smaller companies to compete alongside multinational corporations without needing to build extensive in-house capabilities. The timing is particularly crucial given the evolving retail landscape where success increasingly depends on mastering both digital marketing and operational execution simultaneously on platforms like Amazon and Walmart.

Summary

Meet The People (MTP), founded and led by CEO Tim Ringel, has established itself as a modern alternative to traditional advertising holding companies through its unique model of unified but independent agencies. Since its 2021 launch, MTP has grown to approximately 800 employees across the U.S. and Canada through 10 strategic acquisitions, including the recent addition of Yeoman Technology Group, which significantly bolstered the company's retail media capabilities. The organization's "European DNA" combined with deep North American market expertise positions it uniquely to serve both Fortune 500 clients and emerging brands seeking integrated marketing solutions that span creative, design, activation, and measurement services.

The company recently announced a strategic alliance with KD Global USA that addresses a critical gap in the market for European small and mid-sized businesses seeking North American expansion. This partnership provides a comprehensive 360° solution combining import management, logistics, creative development, e-commerce infrastructure, and growth marketing—essentially solving the chicken-and-egg problem European SMEs face when entering new markets. The collaboration allows European companies to navigate complex operational challenges like customs regulations, FDA requirements, warehousing, and fulfillment while simultaneously building their market presence through optimized retail media strategies on platforms like Amazon, Walmart, and Target.

Ringel emphasizes that traditional U.S. holding companies often fail to serve European SMEs effectively due to their Fortune 500 focus and American-centric approaches. The MTP-KD Global partnership enables European businesses to test North American markets with minimal upfront investment, proving product-market fit before committing significant resources. This performance-driven approach aligns with the advertising industry's shift toward shorter-term, results-oriented engagements, allowing clients to see tangible ROI within months rather than years. The partnership's integrated nature addresses common market entry mistakes, including underestimating operational complexity, misreading consumer behavior, and failing to master the digital shelf requirements of major retail platforms.

Source Statement

This curated news summary relied on content disributed by Citybiz. Read the original source here, MTP & KD Global Launch Integrated Solution for European SMEs Entering North America

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