Mothers Against Prescription Drug Abuse Launches 'The Painful Truth' Campaign with Aleve® to Encourage Nonaddictive Pain Relief Options

The U.S. opioid dispensing rates remain high despite a slight decrease, prompting the launch of 'The Painful Truth' campaign by Mothers Against Prescription Drug Abuse (MAPDA) in partnership with Aleve® from Bayer. The campaign aims to encourage consumers to consider nonaddictive pain relief options, such as over-the-counter (OTC) medications, before resorting to opioids. It features a film showcasing real pain sufferers navigating their pain relief journeys and seeking guidance, ultimately revealing the risks of opioid use disorder. The campaign was promoted through a nationwide media tour and addressed topics including pain relief options, first-person experiences with opioid use disorder, and patient advocacy.