Massamagrell's Holy Grail Path Cultural Week Pioneers Regenerative Tourism

The municipality of Massamagrell in Valencia successfully hosted the 9th Cultural Week "The Path of the Holy Grail" from October 20-24, 2025, solidifying its position as a premier European cultural event that bridges heritage, knowledge, spirituality, and local development. Organized by the Cultural Association "The Path of the Holy Grail" and the International Association "The Path of the Holy Grail" Cultural Itinerary, with active collaboration from the Massamagrell City Council, this edition showcased remarkable institutional cooperation and cultural innovation. Under the theme "Valencia, Jubilee City, The Path of the Holy Grail," the week featured a diverse program including exhibitions, conferences, roundtables, dramatized tours, and radio broadcasts, all while pioneering new approaches to measuring cultural impact through advanced technological tools.

Key players driving the event included Dr. Ana Mafé García, president of the Association, alongside secretary Jesús Gimeno and scientific committee representatives who led discussions on cultural diplomacy, route signage, peace culture, and intercultural dialogue. The event featured groundbreaking technological integration through the Local Impact Observatory and REGENERA Tur-IA CUBE platform, coordinated by ARTCARE Consulting, which collected attendance indicators, citizen perception data, and tangible results to build a regenerative tourism model. The week's activities included the exhibition "The Holy Grail," special programming on Play Radio Valencia 107.7 FM, lectures on the epigraphy of the Holy Chalice, a traditional Pilgrim's Mass officiated by José Ribes Perea, and the immersive "The Library Path" dramatized route that united history, art, and community.

The Cultural Week demonstrated that the Holy Grail Path serves as a powerful driver of local transformation, generating sustainable positive impacts while positioning Massamagrell and the Valencian Community on Europe's cultural map alongside historical routes like the Way of St. James. The event's methodology established Massamagrell as a living laboratory for regenerative experiences, proving that the combination of institutions, citizens, and technology can transform heritage into a catalyst for regeneration and hope. The successful application of impact measurement tools and artificial intelligence through the REGENERA Tur-IA CUBE platform highlights the growing importance of data-driven cultural management in creating smart, supportive cultural routes that benefit local communities while preserving historical significance.