Curated News
By: NewsRamp Editorial Staff
May 13, 2025
Marketing Mavericks: Carol Morgan & Barbara Wray Share Insights on Strategic Social Media
TLDR
- Carol Morgan and Barbara Wray showcase how strategic social media and marketing can give homebuilders a competitive edge by aligning with business goals and showcasing authenticity.
- Denim Marketing and Wick Marketing detail a methodical approach to social media strategy, emphasizing ROI measurement, content performance, and the importance of authentic imagery for homebuilders.
- Carol Morgan and Barbara Wray's work in marketing and social media fosters stronger community connections and enhances the homebuying experience, making the industry more accessible and engaging.
- Discover how Carol Morgan's award-winning strategies and Barbara Wray's innovative approaches transform social media into a powerful tool for storytelling and engagement in real estate.
Impact - Why it Matters
This news matters because it sheds light on the evolving strategies in social media marketing within the real estate and homebuilding sectors. Carol Morgan and Barbara Wray's insights offer valuable lessons for businesses aiming to enhance their online presence and engage effectively with their audience. Their emphasis on authenticity, strategic content, and measuring ROI provides actionable advice for companies navigating the digital landscape, making it a must-read for marketers and business owners alike.
Summary
Carol Morgan, the founder and president of Denim Marketing, is a renowned figure in the marketing strategy and creativity sphere, specializing in integrating PR, social media, and content to craft compelling narratives for clients. With her book "Social Media Marketing for Your Business" and the creation of the Atlanta Real Estate Forum, Morgan has established herself as a leader in the field, earning multiple awards and holding significant roles within the NAHB. Her philosophy centers around making marketing enjoyable and ensuring Denim Marketing offers a seamless fit for its clients. On the other hand, Barbara Wray, with her 19 years of experience in driving results for homebuilder and master plan development clients, leads Wick Marketing. Based in Austin, Texas, Wick Marketing is known for its strategic brand and marketing strategies, with notable projects including Skyline and Citro master-planned communities. Wray's expertise has made her a sought-after judge for industry awards and a speaker at major conferences, emphasizing the importance of research-based consumer insights and effective social media strategies.
The interview questions delve into the foundations of strategic social media, highlighting the alignment of social media with business goals, common mistakes by homebuilders, and the types of content that perform best on platforms like Instagram and Facebook. It also explores the concept of the customer journey as a "honeycomb" and the significance of authenticity in marketing materials. Both Denim Marketing and Wick Marketing stand out for their tailored approaches to marketing, focusing on strong client relationships and measurable results.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Marketing Mavericks: Carol Morgan & Barbara Wray Share Insights on Strategic Social Media
