Curated News
By: NewsRamp Editorial Staff
January 30, 2026
Major Retailers Launch 'Go Red. Shop with Heart.' to Fight Women's #1 Killer
TLDR
- Major retailers like Michael Kors and Reebok are launching the Go Red. Shop with Heart campaign, offering a strategic advantage by aligning with a high-impact cause to enhance brand reputation and customer loyalty.
- The American Heart Association's Go Red. Shop with Heart campaign works by partnering with retailers to solicit donations at checkout or donate a percentage of proceeds from specific items throughout February.
- This campaign makes the world better by raising funds and awareness to combat heart disease in women, potentially saving lives and improving health outcomes for future generations.
- Over 40% of U.S. women have cardiovascular disease, and this campaign unites fashion brands to fight it through shopping, turning everyday purchases into life-saving support.
Impact - Why it Matters
This news matters because cardiovascular disease is the leading cause of death for women in the United States, claiming more lives than all cancers combined, yet it remains under-prioritized in research and public awareness. The direct involvement of major consumer brands like Michael Kors and Reebok creates a unique, scalable platform to reach millions of shoppers, translating everyday purchases into funding for prevention, research, and advocacy. For the public, this represents a tangible, accessible way to contribute to a health crisis that statistically impacts nearly every family, while also raising critical awareness about prevention. The campaign's timing during American Heart Month and its focus on the preventable nature of most heart disease empowers individuals to take action for their own health and the health of the women in their lives, addressing a systemic gap in healthcare where women have historically been underrepresented in clinical studies for their number one killer.
Summary
In a powerful response to America's leading health crisis, major fashion, beauty, and lifestyle retailers have joined forces with the American Heart Association to launch the inaugural Go Red. Shop with Heart. campaign. The initiative, launched with a bell-ringing ceremony at the New York Stock Exchange, aims to combat the staggering reality that more than 4 in 10 U.S. women have cardiovascular disease, a figure that is only expected to grow. The campaign unites a coalition of prominent brands including Away, Commando, Lafayette 148, Michael Kors, Reebok, ShopSimon.com™, Summersalt, Torrid, and White & Warren, with additional support from Berns & Co., Mastercard, and Rokt. Throughout February, these companies will solicit donations at checkout or donate a percentage of proceeds from specific items to fund the Association's critical work.
The campaign addresses a dire public health emergency underscored by the newly released American Heart Association 2026 Heart Disease and Stroke Statistics Update. Heart disease and stroke kill more women annually than all forms of cancer combined, with projections by the Association forecasting that at least 6 in 10 U.S. adults will have cardiovascular disease within 30 years and related costs are expected to triple. Alarmingly, nearly 1 in 3 women die from cardiovascular disease each year, yet women remain profoundly underrepresented in the clinical research, science, and medicine that could save their lives. The Go Red. Shop with Heart. campaign seeks to turn this tide by leveraging the retail sector's influence, inviting consumers to drive heart health awareness and raise vital funds during American Heart Month.
Beyond the core campaign, more than 40 other nationwide retailers are participating through the Association's Life Is Why™ campaign, creating a widespread movement. The effort is championed by American Heart Association leadership, including CEO Nancy Brown and volunteer board member Mindy Grossman, who emphasize that retail is a powerful connector for change. The campaign highlights that approximately 80% of cardiovascular disease is preventable through lifestyle changes like following the Association's Life’s Essential 8™. By visiting heart.org, the public can learn more about how everyday shopping moments are being transformed into a force for saving women's lives and supporting heart health across the nation.
Source Statement
This curated news summary relied on content disributed by NewMediaWire. Read the original source here, Major Retailers Launch 'Go Red. Shop with Heart.' to Fight Women's #1 Killer
