Curated News
By: NewsRamp Editorial Staff
October 28, 2025

Maestra.io Launches Shopify Loyalty App as Klaviyo Alternative

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Original Source

TLDR

  • Maestra.io's Shopify Loyalty App helps brands gain competitive advantage by reducing marketing costs up to 64% and delivering immediate savings like Urban Armor Gear's $100K.
  • The Maestra Companion App enables brands to deploy loyalty programs in minutes, sync first-party data into cross-channel journeys, and personalize customer interactions without coding requirements.
  • Maestra.io's unified platform helps brands create better customer experiences through personalized rewards and seamless interactions, making shopping more rewarding and relationships more meaningful.
  • Maestra.io's new Shopify app lets shoppers redeem loyalty points for personalized promo codes right at checkout, turning points into instant discounts during the purchase process.

Impact - Why it Matters

This development matters because it addresses the growing challenge of marketing tool fragmentation that plagues many direct-to-consumer brands. As companies scale, managing multiple disconnected platforms becomes increasingly costly and inefficient, leading to disjointed customer experiences and wasted resources. Maestra.io's unified approach not only reduces operational costs significantly - as demonstrated by Urban Armor Gear's 64% cost reduction - but also enables more sophisticated, personalized customer journeys that drive loyalty and retention. For e-commerce businesses, this represents a crucial evolution from piecemeal solutions to integrated platforms that can actually improve marketing effectiveness while reducing complexity. The timing is particularly relevant as brands face increasing pressure to maximize customer lifetime value in a competitive digital landscape where customer acquisition costs continue to rise.

Summary

Maestra.io, the all-in-one marketing platform for direct-to-consumer brands, has launched its Shopify Loyalty App called the Maestra Companion App, marking a significant milestone for the fast-growing startup. This innovative app enables brands to deploy fully featured loyalty programs in minutes while seamlessly syncing first-party data into cross-channel customer journeys. The platform is rapidly becoming the preferred Klaviyo alternative for $10M to $100M+ revenue brands, with notable clients including Sena, Selkirk Sport, The Adventure Challenge, and Bokksu. Maestra.io's impressive growth trajectory includes being on track to $4M ARR and expanding its team to more than 30 employees across Customer Success, sales, and engineering departments.

The Maestra Companion App offers powerful capabilities that transform how brands engage with customers, including the ability to launch personalized rewards and promotions effortlessly, showcase challenges to earn points, and highlight available offers without requiring any coding expertise. A particularly innovative feature is the "Loyalty at checkout" functionality, which allows shoppers to redeem points for personalized promo codes right before completing their purchases. The platform's effectiveness is demonstrated by Urban Armor Gear's experience, where the company achieved a remarkable 64% cost reduction by consolidating its marketing stack, resulting in immediate $100K in savings. Nick Salisbury, E-commerce Director at Urban Armor Gear, praised the platform, noting that "we didn't just consolidate platforms with Maestra, we upgraded everything."

Powered by Maestra's robust Customer Data Platform (CDP), the platform enables direct-to-consumer brands to go live faster and personalize every customer interaction across multiple channels including email, SMS/MMS/RCS, web, mobile push, and messaging platforms. According to Maryna Hradovich, COO and Co-Founder of Maestra, the platform addresses the critical need for unified solutions as marketing databases scale and retention becomes mission-critical. The platform consolidates loyalty, referrals, promotions, and omnichannel messaging into a single flow builder, eliminating tool sprawl while providing the personalization power and white-glove service brands need to grow profitably. Trusted by major brands including Quiksilver, JBL, Nespresso, and Under Armour, Maestra.io is setting a new standard in DTC marketing technology.

Source Statement

This curated news summary relied on content disributed by citybiz. Read the original source here, Maestra.io Launches Shopify Loyalty App as Klaviyo Alternative

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