Curated News
By: NewsRamp Editorial Staff
May 07, 2025
Love Yer Brain and MoreBetter Partner in THC-Infused Beverage Study
TLDR
- Love Yer Brain gains a competitive edge by pioneering a study on THC-infused beverages to understand consumer preferences.
- Over 2,000 consumers will provide daily feedback on THC-infused beverages' impact on mood, quality of life, and alcohol consumption.
- The study aims to enhance consumers' well-being by providing insight into the effects of THC-infused beverages on lifestyle and wellness outcomes.
- Love Yer Brain, a brand co-founded by Wayne Coyne, explores new sensations through THC-infused beverages, promoting unique experiences and creativity.
Impact - Why it Matters
This news matters as it highlights a growing consumer interest in healthier alcohol alternatives and the need for brands like Love Yer Brain to understand the real-world impact of their products. The study's findings could influence the future development of THC-infused beverages and provide valuable insights for consumers looking for 'better-for-you' options.
Summary
Love Yer Brain, co-founded by Wayne Coyne of The Flaming Lips, is teaming up with MoreBetter in a study on THC-infused beverages' effects on mood and alcohol consumption. This collaboration aims to expand Love Yer Brain's reach via Lifeblood in the functional beverage category. The study involves 2,000 consumers reporting feedback over three weeks on their beverage and alcohol consumption patterns.
Source Statement
This curated news summary relied on this press release disributed by Newsworthy.ai. Read the source press release here, Love Yer Brain and MoreBetter Partner in THC-Infused Beverage Study
