Curated News
By: NewsRamp Editorial Staff
April 04, 2024

Lee's Famous Recipe Chicken Appoints Jessica Crouch as Director of Field Marketing

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Source News Release

TLDR

  • Lee's Famous Recipe® Chicken announced Jessica Crouch as the new Director of Field Marketing, focusing on catering, third-party delivery, and local store marketing to increase revenue.
  • Crouch will lead marketing efforts for Lee's corporate-owned units and build out local store marketing resources, focusing on catering, third-party delivery, and local store marketing.
  • Jessica Crouch's focus on building catering, delivery, and local store marketing aims to connect with customers and communities, driving brand presence and growth for Lee's Famous Recipe® Chicken.
  • Jessica Crouch, the new Director of Field Marketing at Lee's Famous Recipe® Chicken, previously spent nearly 12 years with Lion's Choice Restaurants in various marketing and managerial roles.

Impact - Why it Matters

Jessica Crouch's appointment as Director of Field Marketing at Lee's Famous Recipe Chicken signals a strategic move to drive brand presence and further connect with customers. Her focus on increasing average check sizes and off-premise initiatives could lead to a more convenient and rewarding experience for customers, as well as potential growth for the iconic brand.

Summary

Lee's Famous Recipe Chicken has appointed Jessica Crouch as the new Director of Field Marketing. Crouch will lead marketing efforts for corporate-owned units and continue to build out local store marketing resources. She aims to increase average check sizes with a new loyalty program and app, and drive off-premise initiatives to boost the number of orders and average check size. Crouch brings 12 years of experience from Lion's Choice Restaurants and is excited to help drive brand awareness and growth for Lee's Famous Recipe Chicken.

Source Statement

This curated news summary relied on this press release disributed by 24-7 Press Release. Read the source press release here, Lee's Famous Recipe Chicken Appoints Jessica Crouch as Director of Field Marketing

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