Curated News
By: NewsRamp Editorial Staff
February 04, 2025

Association of Pickleball Players and Humana Extend Partnership for APP Tour

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Source News Release

TLDR

  • Extend your edge in pickleball with Humana as the official healthcare partner of the APP Tour, offering exclusive pro player competition and title sponsorship.
  • The multi-year extension of the partnership between APP and Humana brings health-focused initiatives to the pickleball community through season-long competitions and sponsorships.
  • The collaboration between APP and Humana promotes active lifestyles and good health, emphasizing the importance of physical and mental fitness for players of all levels.
  • The Humana Cup competition showcases top pickleball players in a unique team format across multiple events, adding intensity and excitement to the APP Tour.

Impact - Why it Matters

This news matters as it highlights the commitment of Humana Inc. to promoting health and well-being through partnerships with sports organizations like the Association of Pickleball Players. The extension of the partnership signifies a continued effort to advocate for an active lifestyle and the benefits of pickleball for individuals of all ages. The collaboration between APP and Humana also showcases the growing popularity and recognition of pickleball as a competitive and engaging sport.

Summary

The Association of Pickleball Players (APP) has announced a multi-year extension of its partnership with leading health and well-being company Humana Inc. as the official healthcare partner of the APP Tour. Humana has joined forces with the world’s first pickleball tour on a variety of initiatives, including the return of the season-long Humana Cup pro player competition and title sponsorship of the season-opening 2025 Humana APP Fort Lauderdale Open. The Humana Cup is the first-of-its-kind season-long team competition format exclusively for professional pickleball players in two divisions – Champions (50 and older) and Masters (60 and older), with season-long prize money and the title of Humana Cup champions up for grabs.

Source Statement

This curated news summary relied on this press release disributed by News Direct. Read the source press release here, Association of Pickleball Players and Humana Extend Partnership for APP Tour

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