Curated News
By: NewsRamp Editorial Staff
July 09, 2024
Kevel Launches Kai to Boost Performance Optimization, Relevance, and Revenue for Retail Media Networks
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- Gain a competitive advantage with Kevel's new AI feature set, Kai, for performance optimization and maximized share of advertiser budgets.
- Kevel's AI suite, Kai, uses machine learning to forecast inventory and campaign performance, and allows for custom relevancy targeting.
- Kevel's Kai AI feature set aims to make retail media networks more profitable, relevant, and efficient for both advertisers and retailers.
- Kevel's new AI feature set, Kai, introduces unique features like Forecast and Custom Relevancy, showcasing the power of machine learning.
Impact - Why it Matters
This news matters as it introduces groundbreaking AI and machine learning technologies that can revolutionize ad serving, audience segmentation, and campaign performance prediction for retail media networks. With the launch of Kai, marketers, advertisers, and retailers can now benefit from advanced AI features that enhance relevancy, targeting, and overall ad performance, ultimately leading to increased revenue and profitability.
Summary
Kevel, the API-first ad serving company, has announced the launch of Kai, a suite of AI and machine learning technologies designed to optimize performance and drive relevancy, profitability, and revenue. The new tools were developed by Kevel’s AI/ML research group and are part of the Retail Media CloudTM, offering ad serving that maximizes share of advertiser budgets. Key features of Kai include Forecast, Custom Relevancy, AI Audience, and DecisionAPI products, all aimed at providing a premium retail media experience.
Source Statement
This curated news summary relied on this press release disributed by News Direct. Read the source press release here, Kevel Launches Kai to Boost Performance Optimization, Relevance, and Revenue for Retail Media Networks
