Curated News
By: NewsRamp Editorial Staff
June 24, 2025
Kevel Launches AI-Powered Console to Transform Retail Media
TLDR
- Kevel Console offers retailers a competitive edge with AI-driven automation for optimizing ad spend and targeting, ensuring higher ROI and faster campaign launches.
- Kevel Console integrates AI tools like budget management and workflow automation to streamline campaign processes and enhance operational efficiency for retailers.
- By leveraging Kevel Console's AI capabilities, retailers can create more personalized and relevant ads, improving the shopping experience and fostering trust with consumers.
- Discover how Kevel Console's AI-powered platform is transforming retail media with real-time optimization and creative automation, as seen in success stories from Dagrofa and mobile.de.
Impact - Why it Matters
The introduction of Kevel Console marks a significant advancement in retail media technology, offering retailers and publishers the tools to leverage AI for more efficient and effective advertising campaigns. This development is crucial as the industry shifts towards offsite channels, requiring advanced solutions to manage complex campaigns and optimize ad spend. The platform's success with early adopters like Dagrofa and mobile.de demonstrates its potential to drive sales and engagement, making it a game-changer for businesses looking to stay competitive in the evolving digital advertising landscape.
Summary
Kevel, a pioneer in retail media technology, has introduced Kevel Console, an AI-powered self-service platform aimed at revolutionizing retail media for retailers, marketplaces, and publishers. This innovative platform is designed to enhance scalability, control, and operational efficiency, enabling brands to overhaul their advertising strategies, simplify campaign management, and achieve measurable outcomes across all channels. With the retail media landscape shifting towards offsite channels like search, social, and display, Kevel Console's AI-driven automation tools are set to redefine campaign management by optimizing budgets, automating creative builds, and streamlining workflows.
The platform's AI capabilities, including predictive decisioning for audience targeting and ad personalization, are already delivering impressive results for clients such as Dagrofa and mobile.de, showcasing significant sales growth and enhanced consumer engagement. Kevel Console's rapid deployment capability allows retailers to launch custom campaigns in just 14 days, a stark reduction from traditional timelines. Furthermore, its ability to unify on-site and off-site campaigns through first-party data activation offers a cohesive, privacy-safe advertising strategy across various platforms.
Kevel's commitment to customization, scalability, and data privacy, coupled with its SOC 1 & 2 compliance, positions Kevel Console as a transformative tool in the retail media sector. For more information, visit www.kevel.com.
Source Statement
This curated news summary relied on content disributed by News Direct. Read the original source here, Kevel Launches AI-Powered Console to Transform Retail Media
