Curated News
By: NewsRamp Editorial Staff
November 21, 2025

iPR Software Founder Sells Stake in AI-Powered PR Platform

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Original Source

TLDR

  • iPR Software's AI-driven PR tools give companies a competitive edge by enabling direct audience communication and delivering measurable ROI for marketing investments.
  • iPR Software's SaaS platform uses AI and machine learning to automate PR workflows, manage digital content, and provide real-time analytics through a proprietary CMS system.
  • iPR Software empowers organizations to communicate directly with their audiences, democratizing information sharing and enhancing transparency in public communications.
  • Eric Schwartzman founded iPR Software after spotting the shift from media-controlled messaging to direct organizational communication, pioneering digital PR transformation.

Impact - Why it Matters

This transition signals maturation in the AI-powered PR software sector, demonstrating how foundational visionaries are passing the torch as companies scale. For marketing and PR professionals, it highlights the ongoing evolution of digital communication tools that enable organizations to control their messaging directly rather than relying on traditional media gatekeepers. The continued success of platforms like iPR Software means businesses of all sizes can access sophisticated AI-driven analytics, personalization, and automation capabilities that were previously available only to large corporations with substantial budgets. As digital communication becomes increasingly central to organizational success, developments in this space directly affect how companies build visibility, manage reputation, and engage audiences in real-time.

Summary

In a significant industry development, iPR Software, Inc., a pioneering Software as a Service (SaaS) company specializing in AI-driven digital solutions for PR and marketing professionals, has announced that founder Eric Schwartzman has sold his remaining minority stake in the company. Schwartzman, recognized as a digital software industry pioneer and the visionary behind iPressroom, reflected on his journey, noting his ability to spot early industry shifts. "I happened to be in the right place at the right time, and I saw something starting to shift," Schwartzman stated, emphasizing how iPR Software emerged from his instinct for recognizing change during an era when media controlled messaging, now enabling organizations to speak for themselves.

The company, which serves an impressive roster of global clients including NVIDIA, Dunkin', Xerox, the American Heart Association, and UCLA through its NEWMEDIAWIRE distribution platform, provides comprehensive digital solutions ranging from websites and digital asset managers to online newsrooms and customized applications. J.D. Bowles, President & CEO of iPR Software, expressed gratitude for Schwartzman's foundational contributions, acknowledging him as "an industry champion" who played multiple roles throughout the digital media transformation. The company's AI-focused tools deliver dynamic digital experiences while ensuring long-term ROI, supported by round-the-clock technical assistance that has maintained client satisfaction for nearly two decades.

iPR Software's proprietary CMS platform integrates advanced AI technologies, leveraging machine learning and natural language processing to streamline PR and marketing workflows across content creation, distribution, media outreach, and performance analytics. This enables organizations to analyze performance in real-time, personalize communications at scale, and automate routine tasks, representing what Schwartzman describes in his book "The Digital Pivot" as the smarter, faster approach to managing PR and marketing in today's digital-first world. The transition marks both an end and a continuation of Schwartzman's influential legacy in shaping how organizations communicate in the digital age.

Source Statement

This curated news summary relied on content disributed by NewMediaWire. Read the original source here, iPR Software Founder Sells Stake in AI-Powered PR Platform

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