Curated News
By: NewsRamp Editorial Staff
September 08, 2025
inDrive Launches SuperApp with Grocery Delivery in Frontier Markets
TLDR
- inDrive's SuperApp rollout offers competitive advantage through cross-selling opportunities, leveraging high retention and low acquisition costs to dominate frontier markets.
- inDrive's capital-efficient model uses grocery delivery as an anchor service, driving repeat engagement and enabling cross-sell into mobility, courier, and fintech services.
- inDrive's SuperApp provides equitable access to affordable services in frontier markets, improving daily life through fair pricing and inclusive digital solutions.
- inDrive's new SuperApp delivers groceries in 15 minutes with an 83% NPS, expanding to eight countries with AI-powered personalization and peer-to-peer negotiation.
Impact - Why it Matters
This expansion matters because it brings essential services like affordable grocery delivery and financial tools to underserved frontier markets, where traditional super apps have failed to gain traction. For millions in regions like Kazakhstan, Mexico, and Brazil, it means greater access to daily necessities, economic opportunities for drivers and couriers, and a fairer digital economy built on negotiation rather than algorithmic pricing. InDrive's focus on high-frequency services like groceries drives user engagement and loyalty, potentially transforming how people in these markets access mobility, delivery, and fintech services, while its capital-efficient model ensures sustainability without the bloated costs of legacy tech giants.
Summary
inDrive, the world's second most-downloaded ride-hailing app, has launched its SuperApp strategy with an initial rollout in Kazakhstan, marking a significant expansion beyond its core mobility services. The company, which has completed over 6.5 billion transactions and surpassed 360 million app downloads worldwide, is leveraging its explosive growth in delivery services—over 41 million deliveries in 2024 and 14 million in Q2 2025—to venture into multiple verticals. At the heart of this expansion is inDrive.Groceries, a new service offering more than 5,000 products with delivery in as little as 15 minutes, which has already demonstrated remarkable traction with an NPS of 83% and an average of five orders per user monthly.
The SuperApp is specifically designed for frontier markets, characterized by mobile-first populations and demand for affordable, fair services. Unlike legacy super apps, inDrive's modular approach tailors services to local needs, with grocery delivery leading in Kazakhstan while financial services like inDrive.Money expand in Brazil, Mexico, Colombia, and Peru. This strategy is underpinned by a capital-efficient, low-CAC, high-retention model that has already achieved EBITDA profitability and double-digit growth. Early data from 16 focus cities shows that users engaging with multiple services generate two to four times higher GMV and exhibit over 15 percentage points higher retention compared to single-vertical users.
Over the next 12 months, inDrive plans to roll out its SuperApp across key frontier economies including Kazakhstan, Mexico, Colombia, Peru, Pakistan, Egypt, Brazil, and Morocco. The company embeds AI capabilities from the ground up to enhance personalization and inclusion while maintaining its core principles of fairness and user choice, ensuring peer-to-peer negotiation remains central. With eight verticals already operational, inDrive is building a scalable, sustainable SuperApp focused on equitable access to services in markets where traditional models have struggled, aiming to positively impact one billion people by 2030.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, inDrive Launches SuperApp with Grocery Delivery in Frontier Markets
