Curated News
By: NewsRamp Editorial Staff
January 15, 2026

Hong Kong Fairs Draw 82,000 Buyers, Pop & Play Pavilion Boosts IP Collaborations

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TLDR

  • The HKTDC's Pop & Play pavilion gave local toy brands a direct channel to 82,000 global buyers, unlocking cross-industry collaborations and expanding international market reach.
  • The HKTDC's hybrid EXHIBITION+ model combined physical fairs with the Click2Match platform, connecting 2,600 exhibitors with buyers from 121 countries over four days.
  • The fairs promoted sustainable toys with a Green Solutions label and introduced a Happy Ageing label, supporting eco-friendly consumption and products for intergenerational family fun.
  • A new AI interactive story machine and over 150 trendy IP collectibles, including limited editions, were showcased, with one visitor spending HK$2,000 on merchandise.

Impact - Why it Matters

This news highlights Hong Kong's pivotal role as a global trade hub, particularly in the toy, baby product, and stationery industries, which collectively influence consumer trends and economic growth worldwide. The success of the "Pop & Play" pavilion and cross-industry collaborations demonstrates how intellectual properties (IPs) can drive innovation and market expansion, benefiting businesses from local SMEs to international brands. For consumers, it signals emerging trends like AI-integrated toys, sustainable products, and items for ageing populations, which could shape future purchases and lifestyle choices. The fairs' hybrid model and focus on sustainability also reflect broader shifts in global trade toward digital engagement and eco-consciousness, impacting supply chains and procurement strategies across sectors.

Summary

The 52nd HKTDC Hong Kong Toys & Games Fair, 17th HKTDC Hong Kong Baby Products Fair, and 24th Hong Kong International Stationery & School Supplies Fair concluded successfully at the Hong Kong Convention and Exhibition Centre, attracting approximately 82,000 buyers from 121 countries and regions. Organized by the Hong Kong Trade Development Council (HKTDC) and Messe Frankfurt (HK) Ltd., these four-day physical fairs fostered cross-regional trade and cross-section cooperation through the innovative EXHIBITION+ hybrid model, which includes the Click2Match smart business matching platform for continued online engagement until January 22. The newly launched "Pop & Play" pavilion at the Toys & Games Fair was a major highlight, drawing around 10,000 public visitors and showcasing 150 trendy intellectual properties (IPs), including fair premieres and global limited-edition collectibles, while enabling local brands like Matrix Promotion and B.Duck to connect with international buyers and explore cross-industry collaboration opportunities.

Key players such as HKTDC Deputy Executive Director Jenny Koo emphasized the pavilion's success in amplifying IP value through cultural integration and market strategies, while exhibitors like Ray Leung of Matrix Promotion reported establishing around 50 local business contacts, including opportunities with theme parks and digital commerce platforms. The fairs also featured significant product innovations, such as Eastcolight's self-developed AI interactive story machine, projected to generate at least US$1 million in annual sales, and the introduction of the Happy Ageing label for toys designed for seniors, which helped companies like FritzS Learning connect with 30 new clients. Sustainability remained a core focus, with over 400 exhibitors displaying the Green Solutions green leaf label for eco-friendly products, and buyers like Sandra Lopez Herrero of DeAgostini Collectibles planning a US$1 million order for battery-free, hydraulic-powered toys.

The Baby Products Fair saw growth in zones like the World of Strollers and Gear, with exhibitors like AXKID from Sweden recognizing Hong Kong's role as an innovation hub and securing a €1.7 million order from Bulgaria. The Stationery & School Supplies Fair welcomed first-time exhibitors like Blaxall Optics Low Vision Limited from New Zealand, which anticipated 5% annual growth from new buyer connections. The flagship Asian Toys & Games Forum, themed "Empowering the Toy Industry for Global Success," provided insights from experts like Loo Wee Teck of Euromonitor International and Alex Lin of Disney Consumer Products. For more details, visit the success stories on the official fair websites, which highlight the events' impact on global trade and industry trends.

Source Statement

This curated news summary relied on content disributed by NewMediaWire. Read the original source here, Hong Kong Fairs Draw 82,000 Buyers, Pop & Play Pavilion Boosts IP Collaborations

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