Higher Logic Taps Nicole Saunders to Elevate Customer Experience Strategy

Higher Logic, a leading provider of engagement software for associations and organizations, has announced the appointment of Nicole Saunders to spearhead its customer experience strategy. With over 15 years of experience in community and customer marketing at notable tech companies like Zendesk and Coupa, Saunders is set to enhance how organizations leverage community for stronger customer relationships and more meaningful experiences. Her role will involve collaborating across teams and with clients to develop strategies that foster customer engagement, support, and retention, aiming for tangible business outcomes. Higher Logic's CEO, Rob Wenger, highlighted Saunders' expertise in transforming customer relationships into growth opportunities and her ability to operationalize community-driven customer experiences.

Saunders will also represent Higher Logic in the broader industry through thought leadership, partnerships, and events, influencing the adoption of community-led growth strategies. An upcoming webinar titled 'Building Advocacy Pathways in Your Community' will feature Saunders discussing the alignment of community programs with customer advocacy strategies. This move underscores Higher Logic's commitment to advancing customer engagement through innovative community-building approaches.