Hi Auto Appoints Crystal Deaderick as Head of Sales to Drive AI Expansion

Hi Auto, a global leader in AI-powered voice ordering for drive-thrus, has announced the appointment of Crystal Deaderick as Head of Sales, signaling a major expansion phase for the fast-growing technology company. The October 27, 2025 announcement positions Hi Auto to strengthen its partnerships with quick-service restaurants (QSRs) seeking faster, more accurate, and consistent service through automation. Deaderick brings a unique combination of over 20 years of experience spanning both restaurant operations and technology sales, having worked in restaurants from age 14 through college before transitioning to senior positions at Dragonfruit AI, Qu POS, and Revel Systems.

Deaderick's deep understanding of restaurant challenges and technology solutions makes her ideally suited to lead Hi Auto's next growth phase. Her operational background gives her firsthand insight into the daily pressures faced by restaurant teams, while her technology sales experience includes closing multi-million-dollar deals and exceeding performance targets. This dual expertise allows her to translate restaurant operators' needs into actionable technology solutions that drive measurable results for both franchise owners and their staff. Her leadership approach focuses on helping restaurants run smarter while improving customer and employee experiences through practical, operationally-grounded solutions.

Hi Auto's platform has demonstrated impressive performance metrics, serving nearly 1,000 drive-thru locations with a 93 percent order completion rate and 96 percent accuracy. These results exceed the core performance standards identified in Hi Auto's 2025 Buyer's Guide for QSRs, which calls for minimums of 90 percent order completion and 95 percent accuracy for commercial viability. The company's AI voice system helps restaurants process orders faster while reducing staff workload and maintaining consistent service quality. According to Restroworks, drive-thrus account for more than 75 percent of all fast-food sales in the United States, making AI adoption a key priority for major chains facing labor shortages and customer demand for faster service.

As Hi Auto expands, one of its biggest challenges will be maintaining performance across diverse markets and franchise models while scaling from hundreds to thousands of locations. Deaderick's leadership will be central to addressing variables such as background noise, regional accents, and unique menu configurations. Her strategic focus will be on building long-term partnerships and driving adoption across major franchise networks, reinforcing Hi Auto's commitment to smarter, faster, and more reliable service through AI innovation. With proven results and strong industry momentum, Hi Auto is positioned to shape how quick-service restaurants operate in the future.