Curated News
By: NewsRamp Editorial Staff
February 10, 2026
Havana Roasters Coffee Launches Flagship Cuban Cafe in Hollywood
TLDR
- Havana Roasters Coffee grants a license for its first flagship cafe in Hollywood, offering investors a scalable model and equity stake in a growing Cuban-style coffee market.
- The company licenses its brand to HRC Hospitality Corp., using a fee and equity structure to maintain control while expanding through a standardized, replicable retail format.
- This flagship cafe brings authentic Cuban-style coffee and pastries to Hollywood, celebrating cultural heritage while creating a community gathering space with 24-hour accessibility.
- Experience a 24-hour Cuban Ventanita in Hollywood with gourmet coffee, fresh pastelitos, and sandwiches, blending traditional flavors with modern cafe efficiency.
Impact - Why it Matters
This news matters because it signals the expansion of a niche, authentic Cuban coffee brand into a scalable retail concept, potentially reshaping the specialty coffee market. For consumers, it offers access to a unique cultural experience—Cuban-style coffee and pastries—in a convenient, modern format, addressing a fragmented market where such offerings are often localized. For investors and the food industry, it highlights a strategic model that balances brand control with operational flexibility, which could influence how ethnic food concepts scale nationally. As specialty coffee consumption grows, this move taps into consumer demand for premium, differentiated products, potentially setting a trend for other cultural coffee traditions to follow.
Summary
Havana Roasters Coffee Companies Inc. (HRC) has reached a pivotal moment in its retail expansion by granting a license to HRC Hospitality Corp. to launch its first branded cafe, the Havana Roasters Coffee Cuban Bakery & Sandwich Bar, in Hollywood, California. This flagship location, set to open by the end of Q1 2026, is more than just a new coffee shop—it represents a strategic blueprint for future growth. The license allows HRC Hospitality Corp. to use all Havana Roasters Coffee™ branded products and intellectual property, with the parent company receiving a licensing fee and an equity stake. This model centralizes brand control while enabling operational flexibility as the company scales its retail footprint across high-traffic urban markets.
The Hollywood cafe is designed to deliver an authentic Cuban-style Ventanita experience, featuring uniquely Cuban-style gourmet coffee, a 24-hour walk-up window, a sandwich bar, and a bakery with company-made pastelitos and desserts. Beyond serving customers, this location will function as a live testing and training environment, supporting product development, customer engagement strategies, and operational refinement. Insights gained here are expected to inform future site selection, unit economics, and rollout planning, making it a critical asset in HRC's multi-channel growth strategy, which includes wholesale distribution, consumer packaged goods, e-commerce, and future franchise opportunities.
Chairman and CEO Gabriel Martinez emphasized that this flagship marks an important step in executing the company's retail strategy, allowing them to validate their operating model and establish a scalable foundation for expansion. The launch complements HRC's broader efforts to capitalize on the growing consumer interest in premium and differentiated coffee formats, with nearly half of American coffee consumption now in the specialty category. For more details, visit the original release on www.newmediawire.com, and explore further information at thehrccompanies.com and havanaroasters.com, where the company's vision for scaling its brand across various markets is outlined.
Source Statement
This curated news summary relied on content disributed by NewMediaWire. Read the original source here, Havana Roasters Coffee Launches Flagship Cuban Cafe in Hollywood
