Greg Wasz Champions Intentional Video Storytelling to Preserve Family Memories

In an era where screen time has reached record highs and digital content becomes increasingly disposable, video creator and sales professional Greg Wasz is championing a movement toward intentional digital storytelling. Through his work with Greg Wasz Productions and his YouTube channel, Wasz advocates using video not merely for passive consumption but as a powerful tool to preserve family memories, foster deeper connections, and craft meaningful narratives that stand the test of time. His philosophy emerges against a troubling backdrop: recent studies indicate the average adult now spends over 7 hours daily on screens, over 60% of parents worry family memories are being lost in digital clutter, and a staggering 80% of digital content created today is never revisited. Wasz's approach, which he documents through family travel videos to destinations like Italy and Disney, deliberately eschews chasing viral trends or algorithms in favor of focusing on storytelling, pacing, and emotional resonance.

Wasz's message is rooted in a call for balance and personal agency in our digital lives. Drawing on his background in communications and an early internship with David Letterman, he emphasizes that intentional creation—such as turning family moments into story-driven videos or revisiting and editing existing footage—can combat the trend of digital amnesia. He highlights that the process of editing itself forces creators to relive and reflect on moments, thereby improving memory retention and emotional connection compared to passive scrolling. Practical steps he encourages include spending more time creating than consuming, documenting experiences rather than performances, and prioritizing consistency and intention over perfection or fancy equipment. His core argument is that this shift from passive consumption to purposeful creation helps families reclaim their digital narratives, ensuring the content they produce is something they will genuinely want to revisit years later.

The growing shift among creators toward long-form, intentional content, as reflected in Wasz's advocacy, addresses widespread digital fatigue and the loss of personal and family histories in the digital age. With nearly 70% of families admitting they rarely look back at old photos or videos, Wasz's simple yet timely message—use technology to remember life, not escape it—resonates as a crucial corrective. By focusing on creating meaningful stories that endure, rather than chasing views or algorithmic approval, individuals can transform their relationship with technology from one of distraction to one of preservation and connection, ensuring that precious memories are not lost but cherished and revisited.