Curated News
By: NewsRamp Editorial Staff
June 04, 2025
Google My Business Listings Now Drive 60% of Contractor Website Clicks
TLDR
- Contractors can gain a significant edge by optimizing their Google My Business profiles, as 60% of website clicks now originate from GMB listings.
- Google's algorithm updates and AI Mode have shifted 60% of contractor website clicks to come from GMB listings, emphasizing the need for accurate and active profile management.
- Optimizing Google My Business profiles helps contractors connect more effectively with local communities, ensuring better service accessibility and fostering trust through verified information.
- Discover how Google's AI Mode is revolutionizing local contractor visibility, with GMB listings now driving over 60% of website clicks, a game-changer in digital marketing.
Impact - Why it Matters
This news is crucial for local contractors and service-oriented businesses as it highlights a significant shift in how potential customers find and engage with them online. With Google's algorithm updates and AI features prioritizing GMB listings and map pack results, businesses not optimizing their GMB profiles and local SEO strategies risk falling behind in visibility and lead generation. The data underscores the need for contractors to adapt their digital marketing strategies to maintain competitiveness in the evolving online search landscape.
Summary
In a groundbreaking shift in digital marketing for local contractors, Blue Sky Advertisement reveals that 60% of all clicks to contractor websites now originate from Google My Business (GMB) listings, a significant increase from the previous average of 40%. This trend is underscored by data from over 40 contractor clients, showing dramatic increases in GMB-driven clicks across various sectors, including excavation, demolition, plumbing, remodeling, and landscaping. The rise is attributed to Google's latest algorithm updates and the introduction of AI Mode and AI Overviews, which prioritize map pack and GMB listings over traditional organic search results.
The implications for local contractors are profound, with the map pack now accounting for up to 80% of local service leads. This shift underscores the importance of optimizing GMB profiles, investing in local SEO, and building a strong online brand presence. Contractors who fail to adapt risk losing significant visibility and lead generation opportunities in an increasingly competitive digital landscape.
Source Statement
This curated news summary relied on content disributed by Press Services. Read the original source here, Google My Business Listings Now Drive 60% of Contractor Website Clicks
