Curated News
By: NewsRamp Editorial Staff
May 03, 2024
Goodway Group Recognized as AdExchanger's 2024 Programmatic Power Player
TLDR
- Goodway Group has been recognized as one of AdExchanger's 2024 Programmatic Power Players, solidifying its position as a top agency and strategic partner in the ad tech industry.
- Goodway Group's innovative solutions, advanced capabilities, and documented case studies highlight funnel impact and revenue growth, rigorously evaluated by AdExchanger's editors.
- Goodway Group's recognition underscores its commitment to delivering measurable, bottom-line impact for clients worldwide, pushing the boundaries of programmatic advertising in an ever-evolving digital landscape.
- Programmatic buying methods account for 82% of all digital spending worldwide, projected to reach 89% by 2029, with the fastest-growing channels relying heavily on programmatic buying.
Impact - Why it Matters
The recognition of Goodway Group as a Programmatic Power Player highlights the agency's expertise in delivering results for clients worldwide. This news matters because it underscores the growing importance of programmatic advertising in the industry, impacting how brands reach consumers and allocate their marketing budgets.
Summary
Goodway Group, a leading independent digital marketing agency, has been recognized as one of AdExchanger's 2024 Programmatic Power Players. Selected for its innovative solutions and documented case studies, the agency's Chief Media Officer, Stephani Estes, expressed pride in the company's commitment to driving measurable, bottom-line impact. The recognition comes at a time when programmatic buying methods account for 82% of all digital spending worldwide, with projections to reach 89% by 2029.
Source Statement
This curated news summary relied on this press release disributed by News Direct. Read the source press release here, Goodway Group Recognized as AdExchanger's 2024 Programmatic Power Player
