Curated News
By: NewsRamp Editorial Staff
November 04, 2025
goGLOW Brings Luxury Sunless Tanning to Sherman Oaks
TLDR
- goGLOW's new Sherman Oaks studio offers a competitive beauty advantage with personalized, streak-free tans that outshine traditional methods for holiday events.
- goGLOW uses trained artists to apply custom airbrush tans with clean, vegan formulas that hydrate skin and match individual tones for natural results.
- goGLOW promotes healthier beauty by replacing sun damage with skin-enhancing, eco-friendly tanning that boosts confidence through safe, radiant transformations.
- goGLOW's Sherman Oaks grand opening on December 5 features live demos, a new Glow Bar concept, and founder appearances for a unique beauty experience.
Impact - Why it Matters
This expansion represents a significant shift in the beauty industry toward health-conscious alternatives to traditional tanning methods. As consumers become increasingly aware of the dangers of UV exposure from tanning beds and sun damage, goGLOW's skin-first approach addresses growing demand for safe, effective beauty treatments. The timing aligns perfectly with holiday season needs for radiant skin without compromising long-term skin health. For Los Angeles residents, this offers access to premium sunless tanning technology that eliminates the orange tones and streaks associated with cheaper alternatives, while supporting a brand committed to vegan, cruelty-free, and eco-friendly practices. The opening also signals continued growth in the wellness beauty sector, providing local economic opportunities through franchise development while setting new standards for what consumers should expect from professional tanning services.
Summary
The luxury spray-tanning brand goGLOW has launched its first California location in Sherman Oaks, bringing its skin-first approach to sunless tanning to Los Angeles at the perfect time for holiday celebrations. Founded by former probation officer turned beauty executive Melanie Richards, the company is known for its clean, vegan formulas that prioritize skin health while delivering natural-looking results. The new studio features trained Glow Artists who create custom airbrush tans using proprietary formulations that are paraben-free, sulfate-free, and infused with antioxidants and botanicals, eliminating the streaks, odor, and orange undertones associated with traditional spray tans.
The Sherman Oaks opening marks a significant expansion for the national brand, which currently has 10 locations open and 66 franchise units in development nationwide. The studio will host a Grand Opening Celebration on December 5th featuring live demonstrations, giveaways, and an exclusive first look at the brand's new "Glow Bar" concept that blends luxury skincare and beauty experiences. Founder Melanie Richards and President Tori Johnston will be attending the event, where guests can learn about holiday gift card options and seasonal memberships. The brand's commitment to eco-friendly practices includes using eco-certified DHA and cruelty-free products, positioning goGLOW as a disruptor in the sunless tanning industry that combines wellness with beauty.
This expansion into the competitive Los Angeles beauty market represents a strategic move for goGLOW, with the Sherman Oaks location serving as the first of several planned California studios. The brand has built a loyal following nationwide through its patented air-filtration equipment and health-conscious approach to tanning, offering an alternative to traditional tanning beds and self-tanners. As Richards noted, "California deserves a glow that's as healthy as it is beautiful," highlighting the company's mission to provide radiant skin without sun damage. The studio adds to the growing movement of wellness-driven beauty spaces in Los Angeles, offering residents a sophisticated option for achieving holiday-ready glow that extends well beyond the festive season.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, goGLOW Brings Luxury Sunless Tanning to Sherman Oaks
