Curated News
By: NewsRamp Editorial Staff
October 24, 2025
goGlow Brings Luxury Sunless Tanning to Sherman Oaks
TLDR
- GoGlow's premium sunless tanning offers a competitive edge with custom color consultations and membership perks for consistent, flawless results.
- GoGlow uses plant-based formulas, pH balancing sprays, and moisture-locking finishes applied via airbrush with rapid or traditional rinse options.
- GoGlow promotes skin health with clean, vegan formulas and education, fostering confidence through nourished, radiant skin in the community.
- GoGlow's Sherman Oaks launch features luxury spa-like interiors and a grand opening event with live demos and gift bags.
Impact - Why it Matters
This development matters because it represents a significant shift in the beauty and wellness industry, moving sunless tanning from a purely cosmetic service to a skincare-focused experience. For consumers, this means access to healthier tanning alternatives that don't compromise skin health with harsh chemicals or artificial ingredients. The timing is particularly relevant as more people become conscious of sun damage and seek safer ways to achieve a bronzed look. In a beauty market saturated with quick-fix solutions, goGlow's educational approach and clean formulations set a new standard for responsible beauty practices. This expansion also reflects broader consumer trends toward transparency in beauty products and services, where ingredients matter as much as results. For the Southern California market specifically, where appearance and wellness intersect daily, this offers a sophisticated alternative to traditional tanning methods that often leave skin damaged or artificially colored.
Summary
goGlow, the award-winning sunless tanning and skincare franchise, has achieved a significant milestone with the grand opening of its first California location in Sherman Oaks, marking a pivotal moment in the company's rapid national expansion. Founded by CEO Melanie Richards, goGlow has disrupted the traditional spray tanning industry by blending skincare science with luxury service, offering odorless, non-sticky, plant-based formulations that prioritize skin health. The Sherman Oaks location brings this elevated, health-conscious approach to Southern California's beauty market, positioning itself as the epicenter of next-level glow experiences through custom color consultations, pH balancing sprays, and moisture-locking finishes.
The Sherman Oaks location distinguishes itself through several innovative features including premium clean formulas that are vegan, cruelty-free, and free from parabens and sulfates. Clients receive personalized color consultations with skin specialists to achieve tailored results, while flexible rinse options allow for either rapid 3-5 hour processing or traditional 12-24 hour development. The luxury salon environment resembles a spa rather than a traditional tanning booth, complemented by membership programs offering discounted services and retail savings. The brand's educational focus ensures clients learn proper skin preparation and maintenance techniques, making each session part of a comprehensive glow strategy that extends beyond mere tanning.
To celebrate this landmark opening, goGlow will host an exclusive launch event on December 5, 2025, featuring a ribbon-cutting ceremony with franchise leadership, live demonstrations, mini glow sessions, gift bags containing goGlow skincare products, and special membership sign-up offers. The company's arrival in Los Angeles addresses the city's demand for radiant, healthy skin year-round while overcoming common spray tanning drawbacks like unwanted odors, streaking, and orange tones. By establishing its first California presence in Sherman Oaks, goGlow positions itself at the heart of L.A.'s beauty-forward culture, signaling a new era where luxury, skin integrity, and scientific innovation converge in sunless tanning. Interested clients can schedule their appointment in advance through the goGlow Sherman Oaks website.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, goGlow Brings Luxury Sunless Tanning to Sherman Oaks
