Curated News
By: NewsRamp Editorial Staff
September 12, 2025
Georgia's Own Credit Union Makes Historic Investment in UGA Women's Sports
TLDR
- Georgia's Own Credit Union gains exclusive branding advantage as the first corporate partner with an on-field logo at any UGA facility, enhancing visibility during women's sports events.
- The expanded partnership includes logo placement on the softball field, presenting sponsorship of the 2026 team, and increased digital signage at multiple UGA athletic venues.
- This investment provides life-changing opportunities for student-athletes and supports the growth and visibility of women's sports programs at the University of Georgia.
- Georgia's Own makes history with the first on-field corporate logo at UGA facilities, placed specifically to support the record-breaking softball program.
Impact - Why it Matters
This partnership represents a significant shift in corporate sponsorship toward women's athletics, reflecting the growing commercial value and fan interest in women's sports. For readers, it demonstrates how corporate investments can create tangible opportunities for female athletes through NIL deals and program support. The historic nature of the first on-field branding at UGA facilities specifically for women's sports sets a precedent for other institutions and sponsors to follow, potentially leading to more equitable funding and visibility for women's athletics nationwide. This investment also validates the economic power of women's sports, which have seen unprecedented growth in viewership and engagement following standout athletes like Caitlin Clark and expanded media coverage.
Summary
Georgia’s Own Credit Union, Georgia's third-largest credit union, has significantly expanded its partnership with the University of Georgia athletic program, placing a historic emphasis on women's sports. The centerpiece of this groundbreaking agreement includes painting the Georgia’s Own logo on the softball field at Jack Turner Softball Stadium, marking the first time any corporate partner has secured on-field branding at a UGA facility. This move positions the credit union as the presenting sponsor of the 2026 UGA softball team and includes enhanced program-wide NIL deals that provide life-changing opportunities for student-athletes.
The expansion reflects the growing national momentum behind women's athletics, as highlighted by CEO Dave Preter who referenced Caitlin Clark's WNBA impact and ESPN's partnership with Athletes Unlimited Softball League. UGA Softball Head Coach Tony Baldwin praised the investment as "tremendous for our program," noting that the team drew a record 56,921 fans in 2025 and nearly reached their sixth Women's College World Series appearance. The partnership also increases Georgia's Own visibility at gymnastics meets, women's basketball games, and through digital signage at Stegeman Coliseum, building on over a decade of collaboration with UGA Athletics.
J. Reid Parker Director of Athletics Josh Brooks called this "a significant moment for Georgia Athletics," emphasizing that having the first on-field logos support women's sports sends a powerful message about the value and growth of female student-athletes. The credit union's investment not only validates the excellence of these programs but also creates a milestone that will be remembered for years to come, while maintaining its presence at football and men's basketball events as part of its comprehensive athletic sponsorship strategy.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Georgia's Own Credit Union Makes Historic Investment in UGA Women's Sports
