Curated News
By: NewsRamp Editorial Staff
January 08, 2026

Gemba's Cloud Marketplace Debut Enables 7-Minute Fintech Launch

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Original Source

TLDR

  • Gemba Finance's platform offers tech companies a competitive edge by enabling them to launch branded banking apps in under seven minutes and retain up to 70% of custom fee revenue.
  • Gemba Finance's embedded finance platform operates under its FCA license, uses tier-1 banking rails, and allows partners to embed financial services instantly through its turnkey banking model.
  • Gemba Finance democratizes fintech access by dismantling traditional barriers, empowering tech founders globally to build financial products that better serve their communities.
  • Gemba Finance now lists on Microsoft and Google Cloud marketplaces, letting any software platform launch a banking app in minutes with no-code compliance.

Impact - Why it Matters

This development represents a seismic shift in financial technology accessibility, effectively democratizing fintech creation for non-financial companies. By eliminating traditional barriers like regulatory complexity and capital requirements, Gemba enables software companies, marketplaces, and digital communities to generate new revenue streams through embedded banking services. The 70% revenue retention model transforms financial services from operational overhead to profit centers, potentially reshaping business models across the technology sector. For consumers, this means more integrated financial experiences within the platforms they already use, while for businesses, it opens unprecedented monetization opportunities without the traditional fintech startup costs and compliance burdens.

Summary

Gemba Finance Ltd., a UK-based Authorised Payment Institution and infrastructure pioneer, has announced a transformative expansion that fundamentally reshapes how technology companies can enter the financial services sector. The company's embedded finance platform is now officially listed on both the Microsoft Commercial Marketplace and Google Cloud Marketplace, empowering global tech firms to pivot into fintech without the traditional regulatory burdens. This strategic move allows companies to launch fully branded banking applications in under seven minutes, dismantling barriers that previously required years of regulatory approval, millions in capital, and complex banking partnerships. The expansion is backed by significant institutional validation, including Gemba's selection for the JPMorgan Chase Fintech Forward Programme and its recognition as a UK Government-Recommended Banking Partner.

At the core of this announcement is Gemba's "Turnkey Banking" model, which enables any software platform, marketplace, or digital community to instantly embed financial services. CEO Alexander Legoshin emphasizes that Gemba is "building a global financial marketplace where every tech founder can become a fintech founder" by abstracting the complexity of compliance and banking infrastructure. The company introduces a disruptive economic model that transforms banking from a cost center into a major profit engine, allowing partners to retain up to 70% of revenue on custom fees they set for users, alongside a 20% share of base transaction fees. Partners join a comprehensive "Fintech Marketplace" ecosystem where applications can interact, share liquidity, and access plug-and-play financial services.

The platform's credibility is underpinned by what Gemba calls its "Trust Trinity" of regulatory and institutional backing. Partners operate under Gemba's FCA license (FRN: 804853), with Gemba assuming full liability for KYC, AML, and sanctions screening. All funds are safeguarded through Gemba's correspondent network of tier-1 banking rails, while institutional validation comes from participation in the JPMorgan Chase Fintech Forward Programme and listing in the Department for Business & Trade's Investment Support Directory. The white-label banking solution is available immediately on both cloud marketplaces, with enterprise clients able to leverage existing Azure Consumption Commitments (MACC) or Google Cloud commits for streamlined procurement. More information about this groundbreaking infrastructure provider can be found on their website.

Source Statement

This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Gemba's Cloud Marketplace Debut Enables 7-Minute Fintech Launch

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