Curated News
By: NewsRamp Editorial Staff
June 23, 2025
G6 Hospitality's RMS Program Drives Double-Digit Growth in Q1 2025
TLDR
- G6 Hospitality's RMS program offers properties an 11% revenue growth and 10% higher ADR, outperforming non-RMS properties and the market.
- The RMS program uses proprietary tools and bi-weekly strategy calls to optimize pricing and channel mix, enhancing revenue management for G6 properties.
- G6 Hospitality's initiatives improve guest satisfaction and franchisee success, making hospitality more accessible and supporting responsible business practices.
- Discover how G6 Hospitality's AI-powered My6 app and RMS program drive a 14% increase in direct bookings and outperform market benchmarks.
Impact - Why it Matters
The success of G6 Hospitality's Revenue Management Services program is a testament to the power of combining technology with strategic expertise in the hospitality industry. For travelers, this means more competitive pricing and a better booking experience through digital channels. For franchisees and investors, the program offers a proven model for achieving superior revenue growth and operational efficiency, making it a critical development in the competitive economy lodging market.
Summary
G6 Hospitality, the parent company behind the renowned Motel 6 and Studio 6 brands, has reported significant success with its Revenue Management Services (RMS) program. This innovative program has enabled participating properties to achieve an 11% year-over-year revenue growth in Q1 2025, outperforming both the broader portfolio and industry standards. Key to this success are proprietary automation tools and strategic expertise, which have not only optimized pricing and promotional strategies but also enhanced the guest experience through the www.g6hospitality.com platform. The program's impact is notably strong in digital channels, with a 11.5% growth in web and app bookings, showcasing the effectiveness of dynamic pricing and OTA optimization.
Under the leadership of CEO Sonal Sinha, G6 Hospitality continues to demonstrate its commitment to leveraging technology and data to drive franchisee success and guest satisfaction. The recent launch of the AI-powered My6 app, which has already increased direct bookings by 14%, further underscores this commitment. With nearly 1,500 locations across the United States and Canada, G6 Hospitality is setting new benchmarks in the economy lodging sector, as evidenced by its recognition in the 2024 Entrepreneur Franchise 500® report and as a Leader in Diversity by Dallas Business Journal.
Source Statement
This curated news summary relied on content disributed by News Direct. Read the original source here, G6 Hospitality's RMS Program Drives Double-Digit Growth in Q1 2025
