Curated News
By: NewsRamp Editorial Staff
February 10, 2025

G6 Hospitality Invests $10 Million in Marketing for Motel 6 and My6 App Growth

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Source News Release

TLDR

  • G6 Hospitality invests $10 million in marketing to grow Motel 6 & Studio 6, increase app installs 4X, and target high-intent customers for direct bookings.
  • The investment will fund digital campaigns focusing on data-driven marketing to improve booking conversions, acquire more customers, and support franchise partners.
  • G6 Hospitality's investment aims to enhance guest experiences, make hospitality accessible, and provide unparalleled opportunities for franchisees to build a legacy through ownership.
  • OYO acquires G6 Hospitality, plans to add 150 hotels by 2025, strengthen presence in key markets, and partner with HotelKey to enhance technological capabilities.

Impact - Why it Matters

This news showcases G6 Hospitality's commitment to enhancing customer experience and franchisee value through targeted marketing strategies. The partnership with OYO and acquisition by Blackstone Real Estate signal significant growth opportunities for the iconic Motel 6 and Studio 6 brands. The investment in digital campaigns and technology upgrades demonstrates a proactive approach to meeting customer needs and expanding market presence.

Summary

G6 Hospitality invests $10 million in marketing to grow Motel 6 website and My6 app, targeting new customer adoption and brand engagement. The company plans to increase app installs by 4X and utilize advanced digital targeting strategies with leading platforms like Google and Microsoft. The investment aims to enhance booking conversions and provide value to franchise partners by reaching high-intent customers.

OYO's recent acquisition of G6 Hospitality for $525 million will accelerate growth, adding over 150 hotels under Motel 6 and Studio 6 brands by 2025. A strategic partnership with HotelKey will enhance technological capabilities across the US and Canada properties. G6 Hospitality is committed to accessible hospitality through responsible practices and franchisee opportunities.

Source Statement

This curated news summary relied on this press release disributed by News Direct. Read the source press release here, G6 Hospitality Invests $10 Million in Marketing for Motel 6 and My6 App Growth

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