Fenix Commerce Acquires Ocurate to Enhance eCommerce Capabilities

Fenix Commerce, the pioneer technology platform for increasing eCommerce conversion rates with real-time delivery dates, has acquired the Machine Learning company Ocurate based in Silicon Valley. The merger will extend Fenix AI and data capabilities to increase the incremental value Fenix Commerce already delivers for its customers today. Ocurate's capabilities to surface granular individual-level event stream data in a privacy-first manner and its track-record in building real-time ML for revenues paired with Fenix' capabilities of processing logistics, shipping and inventory data enables a host of additional functionalities poised to further increase incremental conversion rate and unlock increasing average order value, while reducing shipping costs and ultimately maximizing ROI for Fenix' customers. Fenix Commerce is the market leader in estimated delivery dates, smart order routing, small parcel carrier rate shopping, and return logistics. Together with Ocurate, Fenix Commerce will enhance these features and add new capabilities to its product mix designed to increase not just conversion rates, but also the average order value of each transaction.