Curated News
By: NewsRamp Editorial Staff
July 10, 2025
Extra Credit Union Wins 2025 Tekkie Award with DeepTarget's AI
TLDR
- DeepTarget's AI-powered platform helped Extra Credit Union generate over $12.7 million in new deposits, showcasing a competitive edge in digital banking engagement.
- Extra Credit Union utilized DeepTarget's Digital Experience Platform integrated with Jack Henry/Banno for targeted CD campaigns, achieving a 7.66% click-through rate.
- The partnership between Extra Credit Union and DeepTarget not only boosted revenue but also enhanced members' financial well-being with competitive rates and personalized services.
- Discover how Extra Credit Union's innovative use of AI in marketing led to a 7.66% click-through rate, far exceeding industry averages.
Impact - Why it Matters
This news underscores the transformative potential of AI in the financial sector, particularly for credit unions and community banks striving to enhance their marketing strategies and compete with larger institutions. The success story of Extra Credit Union demonstrates how leveraging AI for personalized, data-driven digital engagement can significantly boost revenue and member satisfaction, offering a blueprint for others in the industry.
Summary
DeepTarget Inc., a leader in AI-powered marketing solutions for financial institutions, has partnered with Extra Credit Union to achieve remarkable success, earning the 2025 Finopotamus Tekkie Award for Revenue Growth. This collaboration leveraged DeepTarget's Digital Experience Platform (DXP) to drive over $12.7 million in new deposits for Extra Credit Union, showcasing the power of AI in transforming digital banking into a revenue-generating engine. The campaign's success was marked by a 7.66% click-through rate, significantly above industry averages, and the opening of 1,092 new CD accounts.
Extra Credit Union, facing challenges from rising interest rates and competition, utilized DeepTarget's platform to deliver personalized loan and CD offers through digital banking, combining this with other marketing strategies for comprehensive coverage. This approach not only expanded the credit union's lending capacity but also provided members with competitive rates. DeepTarget's CEO, Preetha Pulusani, highlighted the significance of integrating AI-powered tools into marketing strategies for midsized financial institutions to compete effectively.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Extra Credit Union Wins 2025 Tekkie Award with DeepTarget's AI
