Element Fleet & Adler Display Launch Modular Trade Show Exhibit for Brand Refresh

Element Fleet Management, a prominent fleet management company, partnered with Adler Display to create a dynamic and versatile trade show exhibit solution during a major brand refresh initiative. The collaboration focused on developing a custom-designed 20×20 exhibit that could seamlessly reconfigure into 10×20 and 10×10 booth formats, allowing Element Fleet to maintain consistent brand visibility across multiple event footprints. The primary challenge involved creating a modular system that would present a cohesive brand experience while accommodating different booth sizes, with key priorities including maximizing brand visibility, implementing an open floor plan with distinct seating areas, integrating technology for video demonstrations, and maintaining a clean, modern aesthetic that reflected the company's rebranded identity.

Adler Display delivered an innovative solution featuring numerous cutting-edge components designed for flexibility, durability, and visual impact. The exhibit includes a 12-foot diameter overhead hanging sign with two-sided graphics for maximum visibility, a 12-foot tall modular storage closet with backlit graphics and locking door, and two double-sided backlit light boxes equipped with mounts for dual presentation monitors. Additional features include a custom branded Genius Bar with four wireless charging pads, a 36-inch bistro-height wireless charging table with adjustable LED perimeter halo lighting, a curved reception counter with recessed LED lighting and internal shelving, and sophisticated faux wood flooring that adds warmth to the overall environment. Beyond the physical design, Adler Display provided comprehensive project support including exhibit property storage and maintenance, an online inventory system for easy tracking, and complete logistics and vendor coordination, ensuring seamless event execution.

The successful implementation of this modular exhibit solution positions Element Fleet to make bold impressions across various trade show environments while maintaining strong brand presence and enhancing visitor engagement. The combination of striking visuals, interactive technology, and thoughtful design elements enables the company to stand out in competitive industry settings and connect more meaningfully with prospects and clients. This project exemplifies Adler Display's commitment to delivering innovative, turnkey exhibit solutions that address the evolving needs of modern brands seeking to maximize their trade show investments while maintaining brand consistency across multiple event formats and configurations.