Curated News
By: NewsRamp Editorial Staff
February 25, 2025

Ed Howie & Justin McKenzie: Leading the Branding Movement in Texas

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Source News Release

TLDR

  • Branding with purpose drives real-world influence, outperforming transactional marketing.
  • Ed Howie of BTY Creative and Justin McKenzie of The Building Texas Show emphasize storytelling.
  • Branding as a catalyst for success helps businesses connect with their audience for greater impact.
  • The Wonder of Wooo podcast and The Building Texas Show share insights on branding and entrepreneurship.

Impact - Why it Matters

This news matters as it sheds light on the shift towards purpose-driven branding in business. By emphasizing authentic storytelling, Howie and McKenzie are showing entrepreneurs the key to connecting with audiences and driving real impact.

Summary

Ed Howie of BTY Creative and Justin McKenzie of The Building Texas Show are leading a movement in branding, emphasizing purpose over products. Howie helps businesses define their identities, while McKenzie showcases Texas entrepreneurs' stories. Together, they highlight the importance of storytelling for business success.

Source Statement

This curated news summary relied on this press release disributed by Newsworthy.ai. Read the source press release here, Ed Howie & Justin McKenzie: Leading the Branding Movement in Texas

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