Curated News
By: NewsRamp Editorial Staff
February 07, 2026
Dreamstarters Publishing Sold as Founder Shifts to AI-Driven Marketing Systems
TLDR
- Dreamstarters Publishing's sale offers entrepreneurs a blueprint to leverage books as automated lead engines, gaining authority and scalable growth in their markets.
- The acquisition involves a confidential revenue-share agreement, transferring proven publishing systems that produced 438 bestsellers to enhance automated marketing funnels and CRM integration.
- This transition empowers business owners to establish authority through books, creating more efficient systems that save time and foster sustainable entrepreneurial growth.
- A publishing company with 438 bestsellers was sold to focus on AI-driven marketing systems where books become automated lead generation platforms.
Impact - Why it Matters
This news matters because it reflects a broader trend in the business world where traditional publishing is being transformed into a strategic marketing tool through automation and AI. For entrepreneurs and small business owners, it highlights how books can serve not just as credibility builders but as active components in automated lead-generation systems, potentially reducing marketing costs and increasing efficiency. The integration of platforms like GoHighLevel demonstrates the growing accessibility of sophisticated marketing technologies, enabling more businesses to scale with less manual effort. This shift could impact how professionals approach content creation, moving from one-off projects to ongoing, systemized growth strategies that leverage authority and automation for sustainable success.
Summary
Dreamstarters Publishing, founded by Mike Fallat, has been sold in a confidential transaction that signals a strategic pivot toward advanced marketing systems, automation, and authority-based growth. The company built its reputation by publishing over 438 Amazon bestselling books and developing repeatable publishing systems that help business owners leverage books as powerful growth tools. These highly valuable systems were a key factor in the acquisition, though the terms and acquiring party remain undisclosed due to a non-disclosure agreement, with agreements including a revenue-share arrangement for an unspecified period.
Following the sale, Fallat is redirecting his entrepreneurial energy toward teaching others how to build scalable marketing systems and establish themselves as industry leaders. He has partnered with Market Leader Publishing, an online training company focused on helping business owners publish authority-building books that integrate directly into automated marketing funnels. Market Leader Publishing has been named the preferred publishing partner of Fallat's marketing agency, Lead Marketing Company, creating a unified ecosystem where books, automation, and customer acquisition work synergistically. This strategic evolution emphasizes marketing mastery and authority-driven business growth, leveraging modern tools to transform traditional publishing into dynamic lead-generation engines.
Fallat's primary focus now is scaling Lead Marketing CRM, his agency specializing in GoHighLevel-based marketing mastery, including full funnel builds, CRM automation, AI-driven follow-up, and done-for-you services. The agency is supported by a dedicated team of virtual assistants known as GHL Marketing Pros, who provide hands-on implementation for businesses using HighLevel software. In a statement, Fallat highlighted how AI has revolutionized both publishing and marketing, noting that while creating a book is faster than ever, the real leverage comes from post-publication strategies. With GoHighLevel and the systems built by his team, entrepreneurs can turn a book into a lead engine and a fully automated growth platform, underscoring the shift toward integrated, technology-driven business solutions.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Dreamstarters Publishing Sold as Founder Shifts to AI-Driven Marketing Systems
