Curated News
By: NewsRamp Editorial Staff
December 09, 2025

Cumberland Farms Launches 12 Days of Holiday Giveaways with Charitable Twist

Original Source

TLDR

  • Cumberland Farms' 12 Days of Cumby's giveaway offers daily chances to win valuable prizes like free gas for a year and premium tickets, giving participants a competitive edge in holiday savings.
  • The campaign runs from December 9 to 20 on Instagram, where followers comment on daily posts for random selection, with winners notified through the platform.
  • Cumberland Farms' initiative includes donating meal kits to families through the YMCA for each comment and surprising team members with gifts, spreading holiday cheer to communities.
  • The giveaway features unique prizes like a Pokemon card shipper with 72 packs, exclusive swag, and collaborations with creators like Kevin Cooney and Dave Portnoy.

Impact - Why it Matters

This campaign matters because it represents a shift in how corporations approach holiday marketing, blending consumer promotions with meaningful social impact. For customers, it offers genuine chances to win valuable prizes while participating in charitable giving through simple social media engagement. For communities, the Comments for Meals initiative translates online interactions into real food donations for families in need through established partners like the YMCA. The inclusion of employee recognition through Give Back Day demonstrates holistic corporate responsibility. In an era where consumers increasingly support brands that align with their values, Cumberland Farms' approach sets a precedent for how convenience retailers can strengthen community ties while driving engagement. The campaign also highlights the growing importance of social media in retail marketing and charitable initiatives, showing how digital platforms can facilitate both consumer excitement and social good.

Summary

Cumberland Farms, the convenience store chain operating nearly 600 locations across eight states, has launched its second annual "12 Days of Cumby's" holiday giveaway campaign, running from December 9 to December 20, 2025. The initiative, spearheaded by SVP of Marketing Whitney Johnson, offers daily chances to win major prizes exclusively through the company's Instagram page, where followers must comment on daily posts to enter random drawings. This year's expanded campaign features significant brand partnerships with companies like Pepsi, Krispy Krunchy Chicken, and others, offering prizes ranging from free gas for a year and premium Boston Celtics tickets to $1,000 American Express gift cards, a year of free coffee, and exclusive merchandise bundles.

Beyond the consumer giveaways, Cumberland Farms has incorporated meaningful corporate social responsibility elements into this year's campaign. The company is introducing its inaugural "Cumby's Give Back Day" to surprise team members with gifts and launching the "Comments for Meals" initiative, where every comment on giveaway posts triggers a donation of shelf-stable meal kits to families through the YMCA. This multi-faceted approach reflects Cumberland Farms' long-standing commitment to community engagement, which dates back to its founding in 1939, and demonstrates how holiday promotions can create tangible social impact alongside consumer excitement.

The campaign's prize lineup showcases diverse partnerships and appeals to various interests, including sports fans (with Celtics and Patriots tickets), gaming enthusiasts (with a Pokemon card collection), food lovers (with year-long supplies of Little Debbies, Tornados, and Chomps), and tech users (with AirPod Pros 3). By requiring participation through Instagram comments, Cumberland Farms effectively leverages social media engagement while supporting charitable causes through its innovative donation model. For more information about the company and its community initiatives, visit www.cumberlandfarms.com or follow them on Instagram or Facebook to stay updated on daily prize reveals throughout the holiday season.

Source Statement

This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Cumberland Farms Launches 12 Days of Holiday Giveaways with Charitable Twist

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