Curated News
By: NewsRamp Editorial Staff
November 04, 2025
California Tortilla Revives National Pop-Tart Day for 30th Anniversary
TLDR
- California Tortilla offers free Pop-Tarts with purchases on November 12, plus a chance to win free burritos for a year through their digital game.
- On November 12, California Tortilla provides a free frosted strawberry or brown sugar Pop-Tart with any purchase at participating locations, one per customer.
- This nostalgic promotion brings joy to longtime fans during the company's 30th anniversary celebrations, creating shared moments of happiness and community connection.
- California Tortilla revives its 1996 National Pop-Tart Day tradition with free Pop-Tarts featuring QR codes for a digital scratch-off game with exciting prizes.
Impact - Why it Matters
This news highlights how brands are leveraging nostalgia and interactive promotions to enhance customer loyalty and drive foot traffic, a trend that resonates in today's competitive fast-casual market. For consumers, it offers a fun, cost-effective way to engage with a beloved restaurant while potentially winning significant prizes, blending entertainment with dining. On a broader scale, such initiatives demonstrate the importance of creative marketing in sustaining business growth and fostering community connections, especially as companies navigate post-pandemic recovery and evolving consumer preferences.
Summary
California Tortilla®, the unique fast-casual restaurant franchise serving "California-style" Mexican food, is reviving one of its most beloved traditions: National Pop-Tart® Day on Wednesday, November 12, 2025. This nostalgic promotion, first launched in 1996, provides every customer at participating locations with a FREE Pop-Tart® with any purchase, featuring either frosted strawberry or frosted brown sugar flavors. The revival serves as a sweet addition to the company's 30th anniversary celebrations, blending nostalgia with contemporary engagement through QR code stickers on each Pop-Tart® that lead to a digital scratch-off game where the top prize is FREE Burritos for a Year.
Keith Goldman, President & CEO of California Tortilla, expressed enthusiasm for bringing back this fan-favorite tradition, noting that it combines nostalgia with fun and aligns perfectly with their anniversary festivities. Customers can participate by visiting any participating California Tortilla location on November 12 and placing an order from their diverse menu of burritos, tacos, bowls, salads, and more, with a limit of one free Pop-Tart® per customer. Additionally, the company encourages guests to join the Burrito Elito loyalty program by downloading the California Tortilla app or registering the account online, which offers points for purchases, exclusive freebies, and updates on promotions.
Founded in 1995 and affectionately known as "Cal Tort," the franchise has earned numerous accolades, including recognition from FastCasual.com and Washington City Paper, for its chef-inspired menu, bold flavors, and fresh ingredients. With 27 locations, California Tortilla continues to innovate in the fast-casual space, and this promotion underscores their commitment to customer engagement and community celebration. For more details, visitors can explore CaliforniaTortilla.com or follow the brand on social media platforms like Instagram, TikTok, and X @CalTort to stay informed about future events and offers.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, California Tortilla Revives National Pop-Tart Day for 30th Anniversary
