Curated News
By: NewsRamp Editorial Staff
June 17, 2025
Bill Novelli on Leadership, Purpose, and Courage in Business
TLDR
- Bill Novelli's career demonstrates leveraging marketing skills for social impact, offering a competitive edge by aligning business success with societal benefits.
- Novelli's approach to leadership involves a clear purpose, teamwork, and the triple bottom line, systematically aligning profitability with stakeholder value.
- Novelli's work in social marketing and ethical leadership exemplifies how businesses can significantly improve societal well-being and education.
- From launching a laundry detergent at Unilever to revolutionizing kids' education with Sesame Street, Novelli's career is a testament to unexpected pivots leading to impactful change.
Impact - Why it Matters
This interview with Bill Novelli offers valuable lessons on leadership, the importance of purpose in business, and how to align profitability with societal impact. It's a must-read for aspiring leaders and anyone interested in how businesses can contribute to solving major social problems. Novelli's experiences and insights provide a roadmap for leading with courage and making a difference in the world.
Summary
Bill Novelli, an emeritus professor at the McDonough School of Business at Georgetown University, shares insights on leadership, social marketing, and the importance of purpose in business. Known for his roles as CEO of AARP and founder of the Campaign for Tobacco-Free Kids, Novelli emphasizes the power of purpose beyond profit, the significance of teamwork, and the courage required to lead effectively. His career, marked by a pivot to social marketing after a revelation during the launch of Sesame Street, showcases his commitment to leveraging marketing skills for societal benefit. Novelli's latest book, Good Business: The Talk, Fight, Win Way to Change the World, further explores these themes. The interview, conducted by Joseph DeMattos of Triple Latte Leadership, delves into Novelli's leadership philosophy, including the value of negative mentors and the critical role of courage in leadership.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Bill Novelli on Leadership, Purpose, and Courage in Business
