Barbara Goose Joins Rocket Software as CMO to Drive Innovation

Barbara Goose, a seasoned marketing executive with over 20 years of experience, has joined Rocket Software as its Chief Marketing Officer. With a rich background that includes leadership roles at John Hancock, Altisource, and DigitasLBi, Barbara brings a wealth of knowledge in digital marketing and brand equity to Rocket Software. Her expertise in customer experience programs and brand ROI models is expected to drive Rocket Software's marketing strategies forward. Additionally, Barbara's role on the advisory board of GlasswingVentures, an AI-focused private equity fund, underscores her influence in the tech industry. Rocket Software, celebrating 35 years of innovation, continues to focus on modernizing mission-critical systems for industries worldwide, with a recent significant acquisition enhancing its capabilities in application modernization and connectivity.

Rocket Software's evolution from a Boston garage to a global powerhouse with over 3,200 employees and 12,500 customers highlights its commitment to innovation and strategic growth. The company's focus on hybrid cloud solutions, AI, and cybersecurity positions it as a leader in enterprise modernization. The Boston tech ecosystem has played a pivotal role in Rocket's success, providing access to top-tier talent and fostering a culture of innovation. Rocket's marketing message emphasizes modernization without disruption, leveraging existing systems to embrace new technologies. With a global presence, Rocket maintains a strong community and identity through its values and initiatives like the NextGen Academy, ensuring its relevance in the rapidly changing technology landscape.