Curated News
By: NewsRamp Editorial Staff
October 14, 2025
AFSC Launches Historic Hispanic Celebrity Campaign for Immigrant Rights
TLDR
- AFSC's celebrity campaign highlights how Latino immigrants drive 80% of U.S. labor force growth and own 52% of Latino employer businesses, offering economic advantages.
- AFSC's bilingual PSA campaign enlists Hispanic celebrities to share immigrant stories through media partnerships, running through year-end to shift national immigration dialogue.
- This campaign humanizes immigrant communities by showcasing their contributions to create more equitable policies and strengthen America's social fabric for future generations.
- Latino immigrants paid $579 billion in U.S. taxes in 2022 and represent nearly half of the foreign-born workforce driving key American industries.
Impact - Why it Matters
This campaign matters because it addresses the urgent need to counter harmful narratives about immigrants at a time when immigration policies and enforcement practices are increasingly contentious. The initiative provides crucial data demonstrating immigrants' substantial economic contributions through business ownership, job creation, and tax payments, while humanizing the immigrant experience through personal stories from respected cultural figures. For readers, this affects how they understand their neighbors, coworkers, and community members, potentially reducing prejudice and fostering more inclusive communities. The campaign's timing during heightened political debates about immigration makes it particularly relevant for shaping public opinion and policy discussions that directly impact millions of families and the broader economic health of the nation.
Summary
The American Friends Service Committee (AFSC), a century-old Quaker peace and justice organization, has launched its groundbreaking "Immigrants Make Our Communities Stronger" campaign, marking the organization's first-ever Hispanic celebrity PSA initiative. This bilingual, nonpartisan effort brings together influential cultural figures including activist Dolores Huerta, actors Melissa Barrera, Tonatiuh, and Mishel Prada, Grammy-winning artists Los Tigres Del Norte and Chiquis, Ozomatli's Wil-Dog Abers, recording artist Marisela, and media personalities Daniela Ganoza, Don Cheto, and Said Garcia Solis. The campaign strategically leverages these trusted voices to counter harmful narratives about immigrants while highlighting their profound contributions to American society through personal stories and cultural pride.
The campaign emerges against a backdrop of concerning immigration enforcement practices, with AFSC's chief marketing officer Brian Minter noting that "immigrants are being detained and disappeared, tearing apart families and neighborhoods" amid government raids creating "a culture of fear." The initiative provides compelling statistical evidence of immigrant contributions, revealing that Latino immigrants represent 52% of all Latino-owned employer businesses, with Hispanic-owned firms employing 3 million workers nationwide. The data further shows immigrants paid $579 billion in U.S. taxes in 2022, including $96.7 billion from undocumented immigrants, while more than 500,000 Hispanic immigrant workers support U.S. agriculture and Latinos comprise one in four workers across food manufacturing, wholesale, and service industries.
Running through year-end and aligned with Hispanic Heritage Month, the campaign will distribute bilingual content across traditional and digital media platforms, social media, strategic partnerships, and AFSC's communication networks. Actor Tonatiuh shared his personal story of his mother's immigrant journey from "working at a drive-thru to opening two businesses and raising a family," emphasizing that "immigrants are not a problem to fix; we are the living embodiment of America's values." The campaign aims to fundamentally shift national dialogue by humanizing immigrant communities while advocating for more equitable immigration policies, delivering the core message that immigrants strengthen American communities through their economic contributions, cultural vitality, and social fabric.
Source Statement
This curated news summary relied on content disributed by Noticias Newswire. Read the original source here, AFSC Launches Historic Hispanic Celebrity Campaign for Immigrant Rights
