Curated News
By: NewsRamp Editorial Staff
January 14, 2026
A2Z Cust2Mate Launches Retail Media Division to Transform In-Store Advertising
TLDR
- A2Z Cust2Mate's new Retail Media Division creates a competitive edge by generating recurring revenue through personalized in-store advertising on smart carts.
- The division expands A2Z Cust2Mate's smart cart platform with dedicated teams and senior executives to enable data-driven, point-of-decision advertising in physical stores.
- This technology enhances shopping experiences with personalized offers while helping retailers optimize operations through valuable data insights.
- Smart carts now bring targeted digital advertising into physical stores, transforming routine shopping trips into interactive, tech-driven experiences.
Impact - Why it Matters
This development matters because it represents a pivotal shift in the retail and advertising landscapes, directly impacting how consumers interact with brands during physical shopping trips. As retail media grows rapidly due to its reliance on first-party data and measurable outcomes, extending it into brick-and-mortar stores through smart technology like A2Z Cust2Mate's carts could revolutionize in-store marketing. For retailers, this creates a new revenue stream and enhances operational efficiency through data insights, while for brands, it offers targeted advertising at the point of decision, potentially increasing sales and customer engagement. Consumers may benefit from more personalized and convenient shopping experiences, but it also raises considerations about data privacy and the integration of ads into everyday activities. Overall, this move accelerates the convergence of digital and physical retail, setting trends for future innovations in consumer technology and advertising strategies.
Summary
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ), a leader in smart retail technology, has launched a dedicated Retail Media Division, marking a significant strategic expansion. This move leverages the company's flagship Smart Cart platform to extend retail media—one of the fastest-growing advertising segments—from ecommerce into physical stores. The new division is bolstered by expanded teams and senior retail media executives with experience across leading data, media, and retail organizations, aiming to enable personalized, point-of-decision advertising while creating new recurring revenue streams for retailers and brand partners. This initiative is driven by the surging demand for first-party data and closed-loop measurement in the advertising industry.
The company's innovative smart cart solutions are transforming brick-and-mortar retail by bridging online and in-store shopping through interactive, AI-driven technology. These carts personalize every in-store journey, allowing for seamless in-cart scanning and payment to bypass checkout lines while delivering real-time customized offers and product recommendations. This enhances customer experience, boosts loyalty, and helps retailers streamline operations through data-driven insights. The modular, all-in-one detachable panels can upgrade legacy shopping cart fleets into intelligent platforms, equipped with multiple security layers for transaction integrity. For more details, the full press release is available via this link.
This news is disseminated through TechMediaWire, a specialized communications platform within the Dynamic Brand Portfolio at IBN, which provides extensive distribution and enhancement services for technology-focused companies. TechMediaWire offers access to a vast network of wire solutions, article syndication to over 5,000 outlets, and social media distribution to millions of followers, ensuring broad reach and brand awareness. As retail media continues to evolve, A2Z Cust2Mate's expansion positions it at the forefront of integrating advertising directly into the physical shopping experience, potentially reshaping how brands connect with consumers in stores.
Source Statement
This curated news summary relied on content disributed by InvestorBrandNetwork (IBN). Read the original source here, A2Z Cust2Mate Launches Retail Media Division to Transform In-Store Advertising
