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Eisenberg: AI Can't Replace Human Storytelling in Marketing

Bryan Eisenberg returns to keynote stage at Global Marketing Summit, revealing why human storytelling beats AI-generated content for building trust and driving business results in digital marketing.

This news matters because it addresses a fundamental challenge facing businesses in the AI era: the risk of losing authentic human connection through over-reliance on automated content. As AI-generated messaging floods digital channels, companies risk becoming indistinguishable and emotionally disconnected from their audiences. Eisenberg's insights provide a crucial counterbalance, reminding organizations that technology should amplify human stories rather than replace them. For consumers, this means potentially encountering more meaningful, authentic brand communications rather than generic automated messages. For businesses, it represents an opportunity to differentiate through genuine storytelling rather than competing on AI efficiency alone. In an age where trust is increasingly scarce, maintaining authentic human connection through storytelling becomes a competitive advantage that AI cannot replicate.