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Shelly Group's Black Friday Revenue Soars 50% to €36M on Smart Home Demand

Shelly Group reports 50% Black Friday revenue growth to €36M driven by smart locks and thermostats. Company reaffirms 2025 guidance amid strong IoT demand.

This news matters because it highlights the accelerating adoption of smart home technology and energy efficiency solutions in both consumer and professional markets. As energy costs remain volatile and environmental concerns grow, products like smart locks and radiator thermostats that help consumers manage energy consumption are becoming increasingly valuable. Shelly Group's success demonstrates how companies addressing these trends can achieve substantial growth, potentially influencing investment decisions in the IoT sector. For consumers, this signals more accessible and affordable smart home solutions entering the market, while for professionals, it indicates expanding opportunities in smart building integration. The company's performance also reflects broader economic resilience in the technology sector during key shopping periods, suggesting continued consumer willingness to invest in home automation despite economic uncertainties.